OpenAI updated its privacy policy on July 9, 2026 to explicitly disclose advertising-related data use for Free and Go users. The policy now states that OpenAI receives information from advertisers and data partners, which is used to personalize ads and measure ad effectiveness on its Services. The updated language establishes a dedicated section describing ad personalization purposes and adds user controls in account settings to manage which data is used for ad targeting.
The updated policy discloses that OpenAI receives information from advertisers and data partners to personalize ads shown to Free and Go users and to measure ad effectiveness. The revised language adds a new stated purpose: 'For Free and Go users, to personalize the ads you see on our Services (subject to your settings), and to measure the effectiveness of ads shown on our Services.' The policy now states that Free and Go users can access advertising controls in their account settings to control which data is used to personalize ads. You can use the advertising controls in your account settings to control what data OpenAI uses to personalize the ads shown to you on its Services.
The updated policy formally discloses previously implicit advertising infrastructure and data partnerships, establishing explicit user controls over ad personalization for Free and Go users. This change addresses transparency expectations under privacy frameworks and enables users to understand and control how their data is used for advertising purposes on the platform.
→ Access your OpenAI account settings and navigate to Data Controls to review and adjust advertising personalization preferences
→ Review the 'Learn more' link in the 'How we use Personal Data' section to understand specific ad personalization practices
→ Your data will continue to be used for ad personalization according to the updated terms unless you adjust your advertising controls in account settings
→ You will not receive notification of which specific advertisers or data partners have provided information about you unless you review the linked documentation
Policy now states OpenAI receives information from advertisers and data partners to personalize ads and measure ad effectiveness for Free and Go users.
Free and Go users can now access advertising controls in account settings to control which data is used to personalize ads shown on OpenAI's Services.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
OpenAI now explicitly tells Free and Go users that their data is shared with advertisers for ad targeting purposes and that they can control this in settings.
OpenAI added explicit disclosure of advertising data partnerships and personalization practices for Free and Go users, along with user-accessible controls. The change appears to formalize previously undisclosed ad-targeting infrastructure through addition of two new sentences describing data partner relationships and two sentences describing ad personalization purposes. The policy modification engages standard privacy transparency expectations but does not appear to impose new compliance burdens beyond disclosure and user control mechanisms already common in consumer applications. Organizations using OpenAI's platform to serve customers should note that the advertising infrastructure is now formally disclosed in the policy.
GDPR (processing of personal data for ad targeting), CCPA (disclosure of data sharing practices, user rights to opt-out), state privacy laws (similar transparency and control requirements)
Full compliance analysis
Obligation analysis, escalation trigger, board language, and recommended action.
Monitor: regulatory citations + obligations. Compliance: full compliance memo.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-003554.
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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