| Before | After | ||
|---|---|---|---|
| 2 | Last update and effective: May 15, 2026 This Privacy Policy describes how Faire Wholesale, Inc. and its affiliates and subsidiaries (collectively, “Faire,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information. | 2 | Last update and effective: August 20, 2026 This Privacy Policy describes how Faire Wholesale, Inc. and its affiliates and subsidiaries (collectively, “Faire,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information. |
| 18 | Retailers: When you register as a Retailer with Faire, we will collect your first and last name, email address, phone number, business address, website, store name, store address, years you have been in business, and projected sales figures. | 18 | Retailers: When you register as a Retailer with Faire or use the Services, we may collect information about your business, including your store name, store type or category, website, store description, products, preferences, and other information you provide to us or make available through your use of the Services, which can include your first and last name, email address, business address, and phone number. |
| 19 | We may also infer or predict business attributes, such as store type or category, based on information you provide, publicly available information, information from your website or connected third-party services, and your activity on the Services. | ||
| 88 | In assessing a retailer's credit standing and setting a credit limit for their account, we may also use information such as the retailer's credit risk rating, payment history, including any missed or late payments and how much of their limit they have used, and how long it has been since their account was last reviewed. | ||
| 89 | To reduce our exposure to credit risk, we use information about the retailer to assess their credit standing within Faire. | ||
| 90 | Based on this assessment, we may automatically set a credit limit applicable to a retailer's account. | ||
| 91 | This determination involves automated decision-making. | ||
| 92 | We use this credit limit to determine the applicable payment term for the retailer's account, Payment on Shipment or 60 Day Terms. | ||
| 88 | How We Use Information In addition to the purposes and uses described above, we use information in the following ways: To provide you with our Services To determine your order or account limits and eligibility for extended payment terms Process applications, transactions, and payments Allow you to register for events Engage in marketing or sales outreach Provide customized content, offers, or Services, including marketing content via email, postal mail, social media, SMS, or other channels, subject to applicable laws Research and develop Services, including but not limited to training artificial intelligence chat algorithms Improve and streamline our Services Detect security incidents; protect against malicious, deceptive, fraudulent, or illegal activity Ensure quality control Debug to identify and repair errors Enforce our Terms and policies Audit or other compliance activities To comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim For internal administrative purposes, as well as to manage our relationships For such other purposes as you may consent (from time to time) Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. | 94 | You may have rights regarding this automated decision, as described under 'Your Choices' below. |
| 95 | Faire Pay You may have the ability to create a credit facility through Faire Pay. | ||
| 96 | When applying, you may be asked to provide your name, employer, and Social Security number, among other information. | ||
| 97 | When we collect this information in connection with Faire Pay, it will be processed by Faire in accordance with our Privacy Policy in order to process your application and conduct due diligence. | ||
| 98 | It may also be shared with, and processed by, Faire’s banking partner, Lead Bank, in accordance with Lead Bank’s privacy notice made available to you during the application process in order to consider your application and provide the Faire Pay service. | ||
| 99 | How We Use Information In addition to the purposes and uses described above, we use information in the following ways: To provide you with our Services To determine your order or account limits and eligibility for extended payment terms Process applications, transactions, and payments Allow you to register for events Engage in marketing or sales outreach Provide customized content, offers, or Services, including marketing content via email, postal mail, social media, SMS, or other channels, subject to applicable laws Research and develop Services, including but not limited to training artificial intelligence chat algorithms To improve, streamline, categorize, or personalize our Services, including by using self-selected, inferred, or predicted business attributes, such as retailer store type or category, to help Brands and Retailers discover relevant products, stores, advertisements, promotional offers, and other marketplace opportunities Detect security incidents; protect against malicious, deceptive, fraudulent, or illegal activity Ensure quality control Debug to identify and repair errors Enforce our Terms and policies Audit or other compliance activities To comply with our legal or regulatory obligations, to establish or exercise our rights, and to defend against a legal claim For internal administrative purposes, as well as to manage our relationships For such other purposes as you may consent (from time to time) Faire Pay You may have the ability to create a credit facility through Faire Pay. | ||
| 100 | When applying, you may be asked to provide your name, employer, and Social Security number, among other information. | ||
| 101 | When we collect this information in connection with Faire Pay, it will be processed by Faire in accordance with our Privacy Policy in order to process your application and conduct due diligence. | ||
| 102 | It will also be shared with, and processed by, Lead Bank in accordance with its Privacy Policy, made available to you during the application process, in order to consider your application and provide the Faire Pay service. | ||
| 103 | Although the sections above describe our primary purpose in collecting your information, in many situations we have more than one purpose. | ||
| 104 | We may allow advertisers and/or merchant partners (“Advertisers”) to choose the demographic information of users who will see their advertisements and/or promotional offers. | 119 | We may use information we collect or infer about users and their businesses, including business profile information, store type or category, location, purchasing activity, browsing activity, and other marketplace attributes, to determine which advertisements, promotional offers, or sponsored placements are displayed within the Services. |
| 105 | We may provide any of the information we have collected from you in non-personally identifiable form to an Advertiser, in order for that Advertiser to select the appropriate audience for those advertisements and/or offers. | 120 | Advertisers and/or merchant partners (“Advertisers”) may be able to select or bid for ads to be shown to users or categories of users, but we do not disclose information to Advertisers in a manner that identifies you personally for this purpose, except as otherwise described in this Privacy Policy, such as when you interact with an advertisement, place an order, or otherwise engage with a Brand through the Services. |
| 106 | For example, we might use the fact you are located in San Francisco to show you ads or offers for San Francisco businesses, but we will not tell such businesses who you are. | — | Removed |
| 107 | Or, we might allow Advertisers to display their ads to users with similar usage patterns to yours, but we will not disclose usage information to Advertisers except in aggregate form, and not in a manner that would identify you personally. | — | Removed |
| 108 | Note that if an advertiser asks us to show an ad to a certain audience or audience segment and you respond to that ad, the Advertiser may conclude that you fit the description of the audience they were trying to reach. | — | Removed |
| 117 | User Profiles and Submissions. | 129 | User Profiles, Submissions, and Information Shared with Other Faire Users. |
| 118 | Certain user profile information, including your name, location, and any video or image content that such user has uploaded to the Services, may be displayed to other users to facilitate user interaction within the Services or address your request for our Services. | 130 | Certain information about you or your business may be displayed or made available to other users of the Services to facilitate discovery, interaction, ordering, advertising, transactions, and other marketplace functionality. |
| 119 | Your account privacy settings may allow you to limit the other users who can see the personal information in your user profile and/or what information in your user profile is visible to others. | 131 | This may include your name, business name, store name, user name, location, website, store profile information, product interests, products, profile content, images, videos, messages, comments, engagement with the Services, and other information you provide, upload, submit, or otherwise make available through the Services. |
| 120 | Please remember that any content you upload to your public user profile, along with any personal information or content that you voluntarily disclose online in a manner other users can view (on discussion boards, in messages and chat areas, etc.) becomes publicly available, and can be collected and used by anyone. | 132 | It may also include business profile information and marketplace attributes, such as store type or category and other information relating to your participation in the marketplace. |
| 121 | Your user name may also be displayed to other users if you send messages or comments or upload images or videos through the Services and other users can contact you through messages and comments. | 133 | Some attributes, such as store type or category, may be self-selected by you or inferred or predicted by Faire based on information you provide to us, publicly available information, information from your website or connected third-party services, and your activity on or use of the Services. |
| 122 | Other Faire Users. | 134 | Where appropriate, we may indicate when an attribute is predicted. |
| 123 | If you place an order to purchase goods from Brands through Faire, we will share your information with the Brand to facilitate your order. | 135 | Please remember that any content you upload to your public user profile, along with any personal information or content that you voluntarily disclose online in a manner other users can view (including on discussion boards, in messages and chat areas, through other interactive features of the Services, etc.) may become publicly available and can be collected and used by others. |
| 136 | Your account privacy settings may allow you to limit the other users who can see certain personal information in your user profile and/or what information in your user profile is visible to others. | ||
| 137 | Brands may use information made available through the Services to identify, evaluate, engage with, market to, and transact with retailers on the Faire platform. | ||
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