Ro revised its privacy policy in an update detected on September 4, 2026, making several changes to how it discloses advertising partner practices and data handling. The updated terms narrow the list of named analytics providers and add detailed language explaining how Ro restricts certain advertising partners' use of data through contractual settings, designating those partners as service providers or processors under state privacy laws. The policy also adds New Jersey, New Hampshire, Nebraska, Iowa, and Delaware to the list of states where Ro does not sell sensitive personal information for tailored advertising, and clarifies how browser-based opt-out signals and default partner settings interact with consumer choice.
Consumers in covered states: If a data request is denied, residents of more states now have the right to appeal that decision.
Consumers in Maryland, New Jersey, Washington, and Nevada: The policy clarifies that it does not sell sensitive data for advertising purposes in these states, aligning with how state privacy laws define the practice.
Consumers receiving opt-out or privacy control signals: Specific opt-out instructions for one vendor were removed and replaced with a general explanation of how Ro restricts advertising partners' data use.
The updated policy establishes that Ro has enabled contractual settings with certain advertising partners that restrict those partners' use of data to service provision only, meaning those partners may not use the information for their own advertising or profiling purposes. The policy also expands the list of states where Ro does not sell sensitive personal information for tailored advertising, adding New Jersey, New Hampshire, Nebraska, Iowa, and Delaware. For residents of the newly added states and others covered by partner settings, default restrictions on data use may apply even without an explicit opt-out. You can manage advertising preferences through the policy's stated opt-out mechanisms, including the 'Your Privacy Choices' page and Global Privacy Control signals.
→ Review opt-out options on Ro's 'Your Privacy Choices' page if you wish to limit data sharing with advertising partners.
→ Use Global Privacy Control signals if your browser or device supports them, which Ro will recognize as an opt-out request.
→ If you reside in a covered state and have a denied information request, note that you now have the right to appeal that denial.
New language establishes that Ro has enabled contractual settings requiring certain advertising partners to act as service providers or processors, restricting their use of data to service delivery, measurement, fraud detection, and security.
Expanded the list of states where Ro does not sell sensitive personal information for tailored advertising from Maryland, Washington, Nevada to include New Jersey, New Hampshire, Nebraska, Iowa, and Delaware.
Clarified that certain partner settings restricting data use may be enabled by default for all residents of covered states regardless of individual opt-out status, and that legal characterization of data disclosures may vary by state.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Ro's privacy policy update reflects evolving compliance with state privacy laws that restrict the sale of sensitive personal information and establish service provider designation frameworks. The policy now explicitly describes contractual restrictions on advertising partners' …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-004878.
In an update detected on August 11, 2026, Ro's privacy policy navigation section was modified to replace one ambassador name …
Ro's Terms of Use were updated on August 11, 2026, with a modification to the navigation or ambassador section of …
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