Ro revised its privacy policy to clarify how it handles advertising partner data and added new protections for certain state residents. The policy now explicitly describes settings that restrict how advertising partners can use personal information, requiring them to act as service providers rather than using data for their own purposes in covered states. The policy also expanded the list of states with appeal rights for denied information requests and clarified opt-out procedures for targeted advertising.
Consumers in covered states: Advertising partners can only use your information to deliver Ro's ads and measure performance, not to build profiles about you or personalize ads for other companies.
Consumers in expanded list of states: If Ro denies your request for your personal information, you now have the right to appeal that denial in more states than before.
The updated policy establishes contractual restrictions on how advertising partners can use personal information in certain states, limiting their ability to build profiles or personalize advertising for other businesses. Ro has enabled settings with advertising partners that require them to act as service providers or processors for residents of covered states, meaning those partners may only use the information to deliver Ro's advertising and measure its performance. The policy also expands the states where residents have the right to appeal if Ro denies their information requests, and clarifies that opt-out choices must be applied separately on each browser or device. You can opt out of targeted advertising through the 'Your Privacy Choices' page or by using the Global Privacy Control.
→ Review your state of residence to determine if advertising partner restrictions apply to you
→ Use the 'Your Privacy Choices' page or Global Privacy Control to opt out of targeted advertising if desired
→ If your information request is denied and you reside in a covered state, you may appeal the denial
Ro contractually restricts advertising partners from using personal information for their own purposes in covered states, limiting them to service provider functions.
Expanded from 12 states to 17 states the right to appeal if Ro denies a consumer's information request.
Clarified that opt-out choices must be applied separately on each browser or device, and that Ro honors browser-based opt-out preference signals.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Wording edits to this record that do not change what it claims. Changes to a claim are published as corrections.
Ro revised its privacy policy to implement state-level restrictions on advertising partner data use and expanded appeal rights for information request denials. The changes reflect compliance with emerging state privacy laws (CCPA, VCCPA, KCDPA, MCDPA, …
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