SoFi updated its Privacy Preference Center disclosure on May 23, 2026, replacing language about cookies with explicit statements about pixel tracking and data sharing with advertising and analytics partners. The prior version described cookies as mostly used to make the site work and stated users could choose not to allow some types. The updated version states SoFi uses pixels and tracking technologies to collect information and actions, shares this with social media, advertising, and analytics partners, and requires affirmative consent to enable these technologies, with the default position that non-selection constitutes agreement to use.
The updated privacy notice explicitly discloses that SoFi uses pixels and tracking technologies to collect information about user interactions and shares this data with social media, advertising, and analytics partners. The revised consent model states that if you do not make a selection, you agree to the use of these technologies. Previously, the policy described cookies in more general terms and stated users could choose not to allow some types. The updated language creates an affirmative consent requirement for optional tracking, with non-selection treated as acceptance. You can review the Privacy Preference Center to make selections about cookies, pixels, and other tracking technologies.
The updated privacy notice establishes explicit disclosure and consent mechanisms for pixel tracking and advertising partner data sharing that previously were either not disclosed or described in more general terms. The change shifts the consent model so that users must affirmatively select preferences; failing to do so means you agree to all tracking and data sharing as described. This affects how user interaction data is collected and shared for marketing and analytics purposes.
→ Review the Privacy Preference Center on SoFi's website and select your preferences for cookies, pixels, and tracking technologies
→ Decline optional tracking if you do not want your data shared with advertising and analytics partners
→ If you do not make a selection in the Privacy Preference Center, the updated terms state you agree to SoFi's use of pixels, tracking technologies, and data sharing with advertising and analytics partners
→ Your browsing activity, site interaction data, and device information will be shared with social media, advertising, and analytics partners as described in the updated notice
ConductAtlas has recorded 6 material changes to this document over 31 days of monitoring (since April 2026). An additional minor or cosmetic changes were excluded.
Across all monitored documents, SoFi has made 9 significant changes.
6 of SoFi's significant changes have been classified as negative for consumers.
The updated notice explicitly states SoFi uses pixels and tracking technologies and shares data with advertising and analytics partners, replacing prior general cookie language.
The revised terms establish that if you do not make a selection, you agree to the use of tracking technologies and data sharing, shifting the burden of affirmative opt-out to users.
The updated notice clarifies that strictly necessary cookies cannot be opted out of as they are required for site functionality and remembering user preferences.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
SoFi now explicitly states it uses pixels and shares data with advertising partners, whereas the prior notice only described cookies in general terms.
Previously, users could decline certain cookies; the updated model treats non-selection as acceptance of all tracking and data sharing.
SoFi's updated privacy disclosure expands explicit transparency around pixel tracking and third-party data sharing partnerships while establishing a consent model where non-selection constitutes agreement to tracking. This aligns with common disclosure practices but shifts the burden of affirmative consent management to users. The change may engage FTC Act Section 5 standards regarding unfair or deceptive practices, depending on how prominently the consent interface is presented and whether users can easily distinguish between required and optional technologies. Review should focus on consent interface design and whether the presented choice accurately reflects statutory and contractual consent requirements applicable to SoFi's customer base.
FTC Act Section 5 (unfair or deceptive practices in privacy and data security)
Full compliance analysis
Obligation analysis, escalation trigger, board language, and recommended action.
Monitor: regulatory citations + obligations. Compliance: full compliance memo.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002289.
SoFi removed promotional labeling from two tables in their SoFi Plus account terms on July 13, 2026. The first change …
SoFi updated its Early Withdrawal Fee Examples section on July 9, 2026 by adding a subtitle '1% Match Promotion: Example …
SoFi updated its Terms of Service on July 8, 2026 to reorganize product navigation and add clarifying labels to the …
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the …
TikTok's data collection extends to device sensors, clipboard content, geolocation, and cross-site tracking. Here is what their Privacy Pol…
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
Get alerted when this policy changes again — including what changed and why it matters.
Prefer a weekly summary instead?
Get the biggest policy changes across 352+ platforms every Sunday.