Ticketmaster Privacy Policy

This privacy policy explains what information Ticketmaster collects about you, how it uses and shares that information, and what rights you have over it. Ticketmaster tracks your location and browsing behavior, shares your data with event venues and promoters, and may capture and use your image or voice in marketing materials. You can ask Ticketmaster to delete your data or opt out of having your personal information sold, which also stops targeted advertising directed at you.

This document establishes Ticketmaster's data collection, usage, sharing, and retention practices, as well as the rights available to users regarding their personal information. Ticketmaster collects personal data through cookies, web beacons, GPS, and WiFi, and may collect sensitive personal information including biometric data where necessary to provide services or where law requires or permits. User data is shared with Event Partners for operational purposes, and SMS opt-in data is excluded from third-party sharing in the US and Canada absent user consent. Retention of all processed information continues for the life of an active account, with no stated time limit, and account deletion results in permanent loss of access to any associated digital assets such as NFTs. Users hold rights to request deletion or restriction of their data and to opt out of the sale of their personal information, which simultaneously opts them out of targeted advertising and profiling.

As a Ticketmaster user, your personal data—including location, browsing origin, and potentially biometric information—is collected through multiple tracking technologies and shared with third-party Event Partners for each event you attend. Your image, likeness, or voice may be captured at events and used in marketing materials including on websites and social media. Your data is retained for as long as your account is active, with no time limit. If you delete your account, you will permanently lose access to any digital assets such as NFTs tied to that account. You can opt out of the sale of your personal information, which will also opt you out of targeted advertising and profiling; you can also formally request that Ticketmaster delete or restrict use of your information.