Ticketmaster added new privacy disclosures on June 12, 2026 covering three areas: collection of sensitive personal and biometric information in limited circumstances with additional safeguards, use of messaging services in addition to existing communication channels, and capture of attendee images and video at events for marketing purposes with an objection right where Ticketmaster is responsible for the filming. The policy now explicitly describes these practices and associated user protections.
Consumers: Ticketmaster will tell you if biometric data collection applies to you and will use safeguards.
Event attendees: Ticketmaster will use event photos and videos for marketing and you can object if Ticketmaster is responsible for the filming.
Consumers: Ticketmaster can now contact you through messaging apps in addition to email, SMS, and other existing channels.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
→ Review the separate Biometric Privacy Notice referenced in the updated policy to understand when biometric collection may occur
→ When attending events, be aware that photography and video may be captured for marketing use; you can object if Ticketmaster controls the filming
Policy now discloses collection of biometric data in limited circumstances with advance notice and additional safeguards, and references separate Biometric Privacy Notice.
Policy authorizes capture and marketing use of attendee images and recordings with explicit objection right where Ticketmaster is responsible for filming.
Messaging services now explicitly included as authorized contact method for event information and offers.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Ticketmaster added explicit disclosures for biometric data collection, event photography for marketing purposes, and expanded messaging channels. The biometric language references a separate Biometric Privacy Notice and conditions collection on legal requirement or service necessity. …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-002885.
Ticketmaster's navigation menu on their Terms of Use page was updated on May 31, 2026 to include a new 'Installment …
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