The Kentucky Consumer Data Protection Act grants Kentucky residents rights to access, correct, delete, and obtain portable copies of their personal data, and to opt out of data sales, targeted advertising, and profiling. Controllers must provide transparent privacy notices, limit data collection to what is adequate and relevant, obtain consent for processing sensitive data, and conduct data protection assessments for targeted advertising, profiling, and processing activities that present heightened risk. The law applies to entities processing personal data of 100,000 or more Kentucky residents, or 25,000 or more residents while deriving over 50 percent of gross revenue from data sales.
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