This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Exercising the opt-out right over data sale simultaneously removes the user from targeted advertising and profiling, giving a single election broad practical effect.
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
View change record →A user who opts out of the sale of their personal information will also be opted out of targeted advertising and profiling by Ticketmaster.
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You may have the right to object to or opt out of certain uses of your information.
You may also change your preference and "opt out" of receiving certain marketing communications from us by clicking the unsubscribe link included at the bottom of all such communications...
to object to profiling activities based on our own legitimate interests
"You have the right to opt-out of the sale of your personal information. This will also opt you out of targeted advertising or profiling.Excerpt from Ticketmaster's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Exercising the opt-out right over data sale simultaneously removes the user from targeted advertising and profiling, giving a single election broad practical effect.
A user who opts out of the sale of their personal information will also be opted out of targeted advertising and profiling by Ticketmaster.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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