“You have the right to opt-out of the sale of your personal information. This will also opt you out of targeted advertising or profiling.”
This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Exercising the opt-out right over data sale simultaneously removes the user from targeted advertising and profiling, giving a single election broad practical effect.
The updated policy now explicitly authorizes Ticketmaster to collect biometric information in limited circumstances where necessary to provide services or required by law, with additional safeguards stated to apply. The policy also discloses that event photography and video recordings may be captured and used in marketing materials on websites, social media, and promotional channels. You can object to the use of your image by contacting Ticketmaster, and they state they will take reasonable steps to respect your request.
View change record →A user who opts out of the sale of their personal information will also be opted out of targeted advertising and profiling by Ticketmaster.
How other platforms handle this
You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States by visiting the National Advertising Initiative's (NAI) opt-out page...
If you are a user under the age of 18, California Business and Professions Code Section 22581 allows you to request and obtain removal of content or information you have publicly posted.
"You have the right to opt-out of the sale of your personal information. This will also opt you out of targeted advertising or profiling.Excerpt from Ticketmaster's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Exercising the opt-out right over data sale simultaneously removes the user from targeted advertising and profiling, giving a single election broad practical effect.
A user who opts out of the sale of their personal information will also be opted out of targeted advertising and profiling by Ticketmaster.
ConductAtlas has identified this type of provision across 276 platforms. See the full comparison.
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