This analysis describes what Ticketmaster's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy establishes that Ticketmaster may collect biometric information in limited circumstances where necessary for service delivery or required by law, with additional safeguards and advance notice. The policy now discloses that event photography and video may be captured and used in marketing materials, with a stated right to object where Ticketmaster controls the filming. Communications may now occur through messaging services in addition to existing channels. These disclosures inform you of practices Ticketmaster may engage in, but operational impact depends on whether and how these practices are implemented in your jurisdiction or event context.
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California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
To opt out of the offline disclosure of your information to third parties for these purposes, please email us at privacy@makenotion.com.
to object to profiling activities based on our own legitimate interests
"We comply with California's Shine the Light law by providing a cost-free method to opt-out of the sharing of your personal data with third parties for the purposes of their direct marketing.Excerpt from Ticketmaster's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “We comply with California's Shine the Light law by providing a cost-free method to opt-out of the sharing of your personal data with third parties for the purposes of their direct marketing.”
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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