Oura Privacy Policy

This document explains how Oura collects, uses, and shares your personal and health data when you use its ring and Services. Oura does not sell your data or use it for targeted advertising, but it may use your data to build and improve its AI features, and when you join the Oura Enterprise Platform, the business receiving your data — not Oura — becomes responsible for it. Oura can update this Policy at any time at its own discretion.

This Privacy Policy establishes Oura's data collection, usage, and sharing practices for its wearable health Services. Oura processes sensitive personal data only with user consent, uses personal data to deliver personalized health insights including readiness, sleep, and activity inferences, and may collect and use personal data to develop and improve its AI, machine learning, and large language model features. Oura does not sell, rent, or share personal data for cross-context behavioral advertising, and limits sharing to trusted service providers and partners for defined service purposes. The Policy also governs third-party integrations and the Oura Enterprise Platform, under which data control shifts to the Data Recipient upon user consent to share, and reserves Oura's sole discretion to update its terms.

Using Oura's Services means your personal health data is processed to generate personalized insights, and your data may also be used to develop Oura's AI and machine learning features. Oura requires your consent before processing sensitive personal data, and third-party integrations — such as with Apple HealthKit or Google Health Connect — only occur with your permission. If you participate in the Oura Enterprise Platform, the Data Recipient takes over as controller of your shared data once you consent to share it, so you would need to look to that recipient for data rights going forward. If a Data Privacy Framework complaint cannot be resolved through other means, you may pursue binding arbitration as a final resolution path.