Key Facts
What is Oura Advisor?
Oura Advisor is an AI assistant that provides personalized wellness guidance based on information the user submits to Oura or directs Oura's Services to collect.
What does Oura Advisor provide?
Oura Advisor is an AI assistant that provides personalized wellness guidance based on information the user submits to Oura or directs Oura's Services to collect.
Is binding arbitration available to address Data Privacy Framework complaints that have not been resolved by other means?
Binding arbitration is available to address Data Privacy Framework complaints that have not been resolved by other means.
When does Oura process sensitive personal data?
Oura processes sensitive personal data only with the user's consent.
Who becomes the controller of personal data once user data is shared to the Oura Enterprise Platform?
Once user data is shared to the Oura Enterprise Platform, the Data Recipient becomes the controller of that personal data and is responsible for its use and processing.
Who is responsible for the use and processing of personal data once it is shared to the Oura Enterprise Platform?
Once user data is shared to the Oura Enterprise Platform, the Data Recipient becomes the controller of that personal data and is responsible for its use and processing.
When does synced data become available to the Data Recipient?
If the user chooses to participate in the Oura Enterprise Platform and consents to sharing personal data with the Data Recipient, the relevant synced data becomes available to the Data Recipient.
What must a user consent to for synced data to become available to the Data Recipient?
If the user chooses to participate in the Oura Enterprise Platform and consents to sharing personal data with the Data Recipient, the relevant synced data becomes available to the Data Recipient.
Does Oura sell or rent personal information?
Oura does not sell or rent personal information, and shares personal data only with certain trusted service providers and partners to provide and improve its services.
With whom does Oura share personal data?
Oura does not sell or rent personal information, and shares personal data only with certain trusted service providers and partners to provide and improve its services.
Summary
This document explains how Oura collects, uses, and shares your personal and health data when you use its ring and Services. Oura does not sell your data or use it for targeted advertising, but it may use your data to build and improve its AI features, and when you join the Oura Enterprise Platform, the business receiving your data — not Oura — becomes responsible for it. Oura can update this Policy at any time at its own discretion.
Analysis
This Privacy Policy establishes Oura's data collection, usage, and sharing practices for its wearable health Services. Oura processes sensitive personal data only with user consent, uses personal data to deliver personalized health insights including readiness, sleep, and activity inferences, and may collect and use personal data to develop and improve its AI, machine learning, and large language model features. Oura does not sell, rent, or share personal data for cross-context behavioral advertising, and limits sharing to trusted service providers and partners for defined service purposes. The Policy also governs third-party integrations and the Oura Enterprise Platform, under which data control shifts to the Data Recipient upon user consent to share, and reserves Oura's sole discretion to update its terms.
What this means for you
Using Oura's Services means your personal health data is processed to generate personalized insights, and your data may also be used to develop Oura's AI and machine learning features. Oura requires your consent before processing sensitive personal data, and third-party integrations — such as with Apple HealthKit or Google Health Connect — only occur with your permission. If you participate in the Oura Enterprise Platform, the Data Recipient takes over as controller of your shared data once you consent to share it, so you would need to look to that recipient for data rights going forward. If a Data Privacy Framework complaint cannot be resolved through other means, you may pursue binding arbitration as a final resolution path.
2 important changes detected
3 versions captured · Last updated: June 2026
What changed
Oura's June 16, 2026 privacy policy update adds explicit disclosure of AI and machine learning features used in the service, including the Oura Advisor assistant and algorithmic suggestions. The updated policy now specifically describes how personal data is processed to develop and refine AI-powered features, whereas the previous version referenced only general improvement and insight generation. The policy clarifies that users can choose whether to engage with or share data with partner services when AI-driven suggestions are offered.
Why this matters
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
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What changed
Oura updated a single sentence in its privacy policy on May 15, 2026, changing the reference point for account deletion instructions. The updated language now directs users to the 'Oura Member Care Center' instead of the 'Oura Help Center' for instructions on removing account data. This is a procedural clarification that does not alter user rights or deletion mechanisms, only where to find the relevant instructions.
Why this matters
The updated policy directs users seeking to delete their Oura account to the 'Oura Member Care Center' rather than the 'Oura Help Center' for step-by-step deletion instructions. The deletion process itself and the email contact method (dataprotection@ouraring.com) remain unchanged. Users can still request deletion via email or follow instructions in the Oura App or Oura On the Web, with the updated instructions now located in a renamed or reorganized help resource.
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Archival ProvenanceSource & Archival Record
Last Captured
June 16, 2026 01:27 UTC
Capture Method
Automated scheduled archival capture
Document ID
CA-D-000738
Version ID
CA-V-003895
SHA-256
2b4d61bf3387865a69290822c9f40cf41d660d8dd9ebd711a39c3a0d4af8fd13
✓ Snapshot stored
✓ Text extracted
✓ Change verified
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