This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Personal data may be used to train and improve Oura's AI systems, meaning user data can serve as input for building Oura's proprietary AI capabilities.
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
View change record →Your personal data may be collected and used by Oura for the development, testing, improvement, and support of its own AI, machine learning, and large language model features.
How other platforms handle this
We may analyze personal data we have collected about you to create a profile of your interests and preferences so that we can contact you with information that is relevant to you.
This prevents the LLM from producing "hallucinations" by forcing the model to cite and use trusted, customer-approved sources.
Tinder may itself use or offer to You certain software-enabled technology utilizing artificial intelligence or machine learning systems ("AI Technology") as part of the Services.
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"We may collect and use personal data to develop, test, improve, and support Oura's own AI, machine learning, and large language model-powered features.— Excerpt from Oura's Oura Privacy Policy
How Meta, TikTok, and Supabase restructured governance language across documents, jurisdictions, and consent frameworks through incremental document updates.
How 10 AI platforms describe the use of user data for model training, improvement, and development, based on archived governance provisions.
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Personal data may be used to train and improve Oura's AI systems, meaning user data can serve as input for building Oura's proprietary AI capabilities.
Your personal data may be collected and used by Oura for the development, testing, improvement, and support of its own AI, machine learning, and large language model features.
ConductAtlas has identified this type of provision across 214 platforms. See the full comparison.
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