This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
View change record →How other platforms handle this
The Gemini Apps Privacy Notice does not apply, and your Opal data, including feedback you provide, is processed per the Google Privacy Policy.
These companies are subject to contractual obligations governing privacy, data security, and confidentiality consistent with applicable laws.
The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.
Monitoring
Oura has changed this document before.
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"In the event you receive Oura-branded advertising sent to you by one of our third-party partners, please review the third-party's privacy policy for more information, and contact them with regard to any opt-out requests.— Excerpt from Oura's Oura Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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The clause states: “In the event you receive Oura-branded advertising sent to you by one of our third-party partners, please review the third-party's privacy policy for more information, and contact them with regard to any opt-out requests.”
ConductAtlas has identified this type of provision across 286 platforms. See the full comparison.
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