Oura's June 16, 2026 privacy policy update adds explicit disclosure of AI and machine learning features used in the service, including the Oura Advisor assistant and algorithmic suggestions. The updated policy now specifically describes how personal data is processed to develop and refine AI-powered features, whereas the previous version referenced only general improvement and insight generation. The policy clarifies that users can choose whether to engage with or share data with partner services when AI-driven suggestions are offered.
Consumers: Oura must tell you when and how AI is being used to process your health data.
Consumers: Oura can now explicitly use your data to build and improve AI features, not just provide the current service.
Consumers: You can decide whether to use AI-powered features and whether to share your data with partner services when Oura suggests them.
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
→ Review whether you want to engage with Oura Advisor or other AI features and adjust your settings accordingly
→ When prompted to engage with partner service suggestions, you can choose whether to share your personal data with those partners
Policy explicitly states that some features use artificial intelligence and machine learning, including the Oura Advisor assistant, establishing transparency about automated processing.
Users retain the ability to decide whether to engage with or share personal data with partner services when AI-driven suggestions are offered.
Policy now explicitly authorizes use of personal data to develop or refine AI-powered health features, expanding stated processing purposes.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Oura's privacy policy update adds transparent disclosure of AI-powered feature usage, including the Oura Advisor assistant and algorithmic analysis. The changes clarify data processing purposes related to AI and establish user choice mechanisms around partner …
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