This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy discloses that Oura Advisor, an AI assistant, processes text and information you submit to provide personalized wellness guidance. The policy now explicitly states that third-party integrations may include LLM providers, meaning your health data could be shared with language model services. The policy removed prior language stating Oura would notify users if it received government requests for data access, which may reduce transparency about law enforcement inquiries. You can disconnect third-party integrations at any time, but you should review each third party's privacy policy before authorizing a connection and exercise deletion rights directly with third parties if needed.
View change record →How other platforms handle this
When Personal Information is no longer needed for the purposes for which it was collected, we securely delete, anonymize, or put it beyond use.
We store the information we collect for as long as it is necessary for the purpose(s) for which we originally collected it.
Patreon stores your personal data until it is no longer necessary to provide our services, or until you ask us to delete it.
"Your personal data will be deleted when it is no longer needed for the purpose for which it was originally collected, unless we have a legal obligation to retain data for a longer period of time.Excerpt from Oura's Privacy Policy
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The clause states: “Your personal data will be deleted when it is no longer needed for the purpose for which it was originally collected, unless we have a legal obligation to retain data for a longer period of time.”
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
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