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This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
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"If you have questions or requests concerning your personal data after it has been transferred to Oura Enterprise Platform...please contact the Data Recipient that invited you to participate in Oura Enterprise Platform.Excerpt from Oura's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The clause states: “If you have questions or requests concerning your personal data after it has been transferred to Oura Enterprise Platform...please contact the Data Recipient that invited you to participate in Oura Enterprise Platform.”
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
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