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This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
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You may also have the right to appeal requests that we deny by emailing privacy@anthropic.com.
If we deny your rights request, you have the right to appeal that decision. We will provide you with the necessary information to submit an appeal at that time.
You may make a verifiable consumer request related to your personal information twice per 12-month period.
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"If we decide not to take action in response to your request, you may submit an appeal by sending an email to dataprotection@ouraring.com and mark your request as an "Appeal."Excerpt from Oura's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The clause states: “If we decide not to take action in response to your request, you may submit an appeal by sending an email to dataprotection@ouraring.com and mark your request as an "Appeal."”
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
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