This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The prohibition on selling or renting and the limitation of sharing to trusted partners for defined purposes constrains how Oura may distribute personal data.
Interpretive note: The canonical claim contains two independent propositions joined in the excerpt. The primary proposition is the prohibition on selling or renting; the sharing limitation is a closely related second proposition retained because the evidence span covers both and they are not fully separable in the verbatim language.
The updated policy discloses that Oura Advisor, an AI assistant, processes text and information you submit to provide personalized wellness guidance. The policy now explicitly states that third-party integrations may include LLM providers, meaning your health data could be shared with language model services. The policy removed prior language stating Oura would notify users if it received government requests for data access, which may reduce transparency about law enforcement inquiries. You can disconnect third-party integrations at any time, but you should review each third party's privacy policy before authorizing a connection and exercise deletion rights directly with third parties if needed.
View change record →Your personal information will not be sold or rented by Oura, and your personal data will be shared only with certain trusted service providers and partners for service-related purposes.
How other platforms handle this
in the case of Cohere, to potential assignees, acquirers or successors of Cohere if and to the extent such persons need to know such Confidential Information in connection with a potential sale, merger, amalgamation or other corporate transaction...
We may share your Personal Data with Service Providers, Third-Party Vendors, Consultants, and other Business Partners in order to provide Services on our behalf...
We will share Personal Data that we collect, such as Account Information with any corporate affiliates...used for the purposes described in this Privacy Policy and generally to operate our business...
"Oura does not sell or rent your personal information, and only shares your personal data with certain trusted service providers and partners so that we can provide and improve our services...Excerpt from Oura's Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
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The prohibition on selling or renting and the limitation of sharing to trusted partners for defined purposes constrains how Oura may distribute personal data.
Your personal information will not be sold or rented by Oura, and your personal data will be shared only with certain trusted service providers and partners for service-related purposes.
ConductAtlas has identified this type of provision across 281 platforms. See the full comparison.
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