This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cross-context behavioral advertising — which involves tracking users across unrelated contexts to target ads — is expressly excluded as a permitted use of personal data.
The updated policy discloses that Oura Advisor, an AI assistant, processes text and information you submit to provide personalized wellness guidance. The policy now explicitly states that third-party integrations may include LLM providers, meaning your health data could be shared with language model services. The policy removed prior language stating Oura would notify users if it received government requests for data access, which may reduce transparency about law enforcement inquiries. You can disconnect third-party integrations at any time, but you should review each third party's privacy policy before authorizing a connection and exercise deletion rights directly with third parties if needed.
View change record →Your personal data will not be sold or shared by Oura for cross-context behavioral advertising purposes.
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"We do not sell or share your personal data for cross-context behavioral advertising.Excerpt from Oura's Privacy Policy
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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
Cross-context behavioral advertising — which involves tracking users across unrelated contexts to target ads — is expressly excluded as a permitted use of personal data.
Your personal data will not be sold or shared by Oura for cross-context behavioral advertising purposes.
ConductAtlas has identified this type of provision across 281 platforms. See the full comparison.
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