This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Cross-context behavioral advertising — which involves tracking users across unrelated contexts to target ads — is expressly excluded as a permitted use of personal data.
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
View change record →Your personal data will not be sold or shared by Oura for cross-context behavioral advertising purposes.
How other platforms handle this
Under Section 1798.83, Ancestry currently does not share any Personal Information with third parties for their own direct marketing purposes.
if you are accessing and using Lime Services under a corporate account...you acknowledge and agree that Lime may share certain of your usage information with whomever provided you with access to the Lime Services
In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw.
Monitoring
Oura has changed this document before.
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"We do not sell or share your personal data for cross-context behavioral advertising.— Excerpt from Oura's Oura Privacy Policy
ConductAtlas detected a major restructuring of Meta’s privacy policy that removed detailed consumer rights disclosures and relocated them to separate documents.
Your genetic data may be transferred to a new owner as a business asset. Here is what the Terms of Service actually say and what you can do right now.
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Cross-context behavioral advertising — which involves tracking users across unrelated contexts to target ads — is expressly excluded as a permitted use of personal data.
Your personal data will not be sold or shared by Oura for cross-context behavioral advertising purposes.
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
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