Provision record
Oura · Oura Privacy Policy · View original document ↗

Legitimate interest basis for marketing and service improvement

Common · 273 of 343 platforms
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This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Recent Activity

This document changed recently

Medium Jun 16, 2026

The updated policy discloses that Oura Advisor, an AI assistant, processes text and information you submit to provide personalized wellness guidance. The policy now explicitly states that third-party integrations may include LLM providers, meaning your health data could be shared with language model services. The policy removed prior language stating Oura would notify users if it received government requests for data access, which may reduce transparency about law enforcement inquiries. You can disconnect third-party integrations at any time, but you should review each third party's privacy policy before authorizing a connection and exercise deletion rights directly with third parties if needed.

View change record →

How other platforms handle this

RunPod

We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service...

Canva

We use and combine the information you provide us and information about you that we collect automatically and receive from other sources... and combine it with information about the behavior of other users to make sure that your use of the Service is customized to your needs.

Uber

Uber uses data (except Guest Users' data) to market its services, and those of Uber partners.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We process your personal data based on our legitimate interests when we process it for the purposes of marketing our Services and Sites, providing our customer service, and improving our Services.

Excerpt from Oura's Privacy Policy

Provision details

Document information
Document
Oura Privacy Policy
Entity
Oura
Tracking information
First captured by ConductAtlas
May 5, 2026
Text quoted from version
CA-V-003895, captured June 16, 2026
Record ID
CA-P-007772
Document ID
CA-D-000738
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-003895)
a22be31d17303e065e6dbd6594600bf1f6fca713a458d497fcb5bcaaefc7787c
Analysis generated
May 21, 2026 00:26 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-003895, captured June 16, 2026 (checked Oct. 5, 2026)
Not the current version. The document's current version is CA-V-007673, captured Oct. 17, 2026; this clause has not been re-checked against it.
Citation Record
Entity: Oura
Document: Oura Privacy Policy
Record ID: CA-P-007772
Version: CA-V-003895
Captured: 2026-06-16 01:27:09 UTC
SHA-256: a22be31d17303e06…
URL: https://conductatlas.com/platform/oura/oura-privacy-policy/provision/CA-P-007772/legitimate-interest-basis-for-marketing-and-service-improvement/
Accessed: Nov. 10, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

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Frequently Asked Questions

What does Oura's Legitimate interest basis for marketing and service improvement clause do?

The clause states: “We process your personal data based on our legitimate interests when we process it for the purposes of marketing our Services and Sites, providing our customer service, and improving our Services.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with Oura?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Oura.