This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
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your credit card or other payment information is collected and processed by our third-party payment processors...the payment information that you provide through the Services is transmitted directly to our payment processor.
"Oura maintains a payment environment designed to align with the Payment Card Industry Data Security Standard (PCI DSS). Our payment processors are PCI DSS-validated service providers.Excerpt from Oura's Privacy Policy
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The clause states: “Oura maintains a payment environment designed to align with the Payment Card Industry Data Security Standard (PCI DSS). Our payment processors are PCI DSS-validated service providers.”
ConductAtlas has identified this type of provision across 231 platforms. See the full comparison.
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