Oura · Oura Privacy Policy · View original document ↗

Third-party automated technology used for personalization

Medium severity Explicitdocumentlanguage Common · 212 of 352 platforms
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This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Recent Activity

This document changed recently

Medium Jun 16, 2026

The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.

View change record →

How other platforms handle this

Tinder Medium

Tinder may itself use or offer to You certain software-enabled technology utilizing artificial intelligence or machine learning systems ("AI Technology") as part of the Services.

Mailchimp Medium

This includes the use of automated, dynamic vetting and scoring analysis tools to identify and take action, as well as human review to supplement our automated abuse prevention.

ZipRecruiter Medium

We use automated decision-making to help improve our products and services to you. For example, we may use automated technologies to send you job alert emails regarding roles that may be of interest to you based upon your search criteria...

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▸ View Original Clause Language DOCUMENT RECORD
"
Some features of our Services may use third-party automated technology to provide a more personalized experience, and to give you comprehensive insights about your data.

— Excerpt from Oura's Oura Privacy Policy

Applicable regulations

GDPR
European Union

Provision details

Document information
Document
Oura Privacy Policy
Entity
Oura
Document last updated
May 5, 2026
Tracking information
First tracked
May 21, 2026
Last verified
May 21, 2026
Record ID
CA-P-058563
Document ID
CA-D-00738
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
514ec3016898763de73b01fe706554ea621767348f074f34d2927787939080da
Analysis generated
May 21, 2026 00:26 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Oura
Document: Oura Privacy Policy
Record ID: CA-P-058563
Captured: 2026-05-21 00:26:39 UTC
SHA-256: 514ec3016898763d…
URL: https://conductatlas.com/platform/oura/oura-privacy-policy/provision/CA-P-058563/third-party-automated-technology-used-for-personalization/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Oura's Third-party automated technology used for personalization clause do?

The clause states: “Some features of our Services may use third-party automated technology to provide a more personalized experience, and to give you comprehensive insights about your data.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 212 platforms. See the full comparison.

Is ConductAtlas affiliated with Oura?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Oura.