This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy discloses that Oura Advisor, an AI assistant, processes text and information you submit to provide personalized wellness guidance. The policy now explicitly states that third-party integrations may include LLM providers, meaning your health data could be shared with language model services. The policy removed prior language stating Oura would notify users if it received government requests for data access, which may reduce transparency about law enforcement inquiries. You can disconnect third-party integrations at any time, but you should review each third party's privacy policy before authorizing a connection and exercise deletion rights directly with third parties if needed.
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We will retain your Data for as long as necessary: (i) to achieve the purposes as set out in this Policy; (ii) as required by applicable laws and regulations, including any mandated retention periods...
We retain your personal information in an identifiable form for as long as necessary for the purposes set out in this Notice.
ALPR Information is stored for approximately 30 days before it is permanently deleted unless the information is retained for investigative or legal purposes.
"withdrawing your consent from the service or changing any other consent settings do not affect the processing of data that the Data Recipient already extracted from Oura Enterprise Platform.Excerpt from Oura's Privacy Policy
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The clause states: “withdrawing your consent from the service or changing any other consent settings do not affect the processing of data that the Data Recipient already extracted from Oura Enterprise Platform.”
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
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