This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
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Not be Discriminated Against by us for exercising your privacy rights.
When you use them, we'll validate your request by verifying your identity (for example, by confirming that you're signed in to your Google Account).
You may contact our privacy team with any requests of disclosure, correction, or deletion of your personal information. You may also request suspension of use or suspension of sharing of your personal information with certain third parties.
"Oura does not discriminate against users who request to exercise their privacy rights. Unless an exception applies, this includes our promise not to: Deny you goods or services; Charge you different prices or rates...Excerpt from Oura's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “Oura does not discriminate against users who request to exercise their privacy rights. Unless an exception applies, this includes our promise not to: Deny you goods or services; Charge you different prices or rates...”
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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