Oura · Oura Privacy Policy · View original document ↗

AI used for personalized wellness guidance

High severity High confidence Explicitdocumentlanguage Common · 210 of 352 platforms
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This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Users receive wellness guidance from an AI system, meaning the guidance is algorithmically generated from personal health data rather than provided by a human professional.

Recent Activity

This document changed recently

Medium Jun 16, 2026

The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.

View change record →

Consumer impact (what this means for users)

Engaging with Oura Advisor causes an AI system to process your personal health data to generate wellness guidance directed at you.

How other platforms handle this

Tinder Medium

Tinder may itself use or offer to You certain software-enabled technology utilizing artificial intelligence or machine learning systems ("AI Technology") as part of the Services.

Mailchimp Medium

This includes the use of automated, dynamic vetting and scoring analysis tools to identify and take action, as well as human review to supplement our automated abuse prevention.

ZipRecruiter Medium

We use automated decision-making to help improve our products and services to you. For example, we may use automated technologies to send you job alert emails regarding roles that may be of interest to you based upon your search criteria...

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▸ View Original Clause Language DOCUMENT RECORD
"
Oura Advisor is an AI assistant that, when you engage with the feature, provides personalized wellness guidance based on information you submit to Oura or direct our Services to collect.

— Excerpt from Oura's Oura Privacy Policy

Applicable regulations

GDPR
European Union

Provision details

Document information
Document
Oura Privacy Policy
Entity
Oura
Document last updated
May 5, 2026
Tracking information
First tracked
May 21, 2026
Last verified
May 21, 2026
Record ID
CA-P-058558
Document ID
CA-D-00738
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
514ec3016898763de73b01fe706554ea621767348f074f34d2927787939080da
Analysis generated
May 21, 2026 00:26 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Oura
Document: Oura Privacy Policy
Record ID: CA-P-058558
Captured: 2026-05-21 00:26:39 UTC
SHA-256: 514ec3016898763d…
URL: https://conductatlas.com/platform/oura/oura-privacy-policy/provision/CA-P-058558/ai-used-for-personalized-wellness-guidance/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Oura's AI used for personalized wellness guidance clause do?

Users receive wellness guidance from an AI system, meaning the guidance is algorithmically generated from personal health data rather than provided by a human professional.

How does this clause affect you?

Engaging with Oura Advisor causes an AI system to process your personal health data to generate wellness guidance directed at you.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 210 platforms. See the full comparison.

Is ConductAtlas affiliated with Oura?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Oura.