This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
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When you visit our website, we may share some personal identifiers such as cookies and other tracking technologies for analytics and to personalize your experience with targeted ads as described herein.
If you enable location data for the mobile version of our services...we may use your location data to serve you geo-targeted ads for employers and other advertisers that are local to you.
we may share, or permit third party online advertising networks and other third-party services, to collect, information about your use of our Services over time so that they may display ads that may be relevant to your interests...
"We do not use sensitive personal information for targeted advertising and we do not sell or share personal information for cross-context behavioral advertising.Excerpt from Oura's Privacy Policy
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The clause states: “We do not use sensitive personal information for targeted advertising and we do not sell or share personal information for cross-context behavioral advertising.”
ConductAtlas has identified this type of provision across 147 platforms. See the full comparison.
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