This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
View change record →How other platforms handle this
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"We use industry standard data protection measures to safeguard all international transfers of personal data through data protection agreements with our service providers.Excerpt from Oura's Privacy Policy
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The clause states: “We use industry standard data protection measures to safeguard all international transfers of personal data through data protection agreements with our service providers.”
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
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