This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
View change record →How other platforms handle this
You may have the right to object to or opt out of certain uses of your information.
You may also change your preference and "opt out" of receiving certain marketing communications from us by clicking the unsubscribe link included at the bottom of all such communications...
to object to profiling activities based on our own legitimate interests
"You have the right to object to or opt out of the processing of your personal data under certain circumstances. In the event that we do not have legitimate grounds to continue processing...we will no longer process your personal data.Excerpt from Oura's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “You have the right to object to or opt out of the processing of your personal data under certain circumstances. In the event that we do not have legitimate grounds to continue processing...we will no longer process your personal data.”
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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