This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
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Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))... bank account number, credit card number, debit card number, or any other financial information... Collected: Yes.
You may give us your Identity Data, Contact Data, Financial Data, Profile Data, and other information by filling in forms or by corresponding with us by post, phone, e-mail or otherwise.
telemetry information collected includes: (i) microservice settings, (ii) usage data and (iii) hardware environment.
"Once those records reach Oura, we act as the controller of that data, and this Policy governs our processing.Excerpt from Oura's Privacy Policy
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The clause states: “Once those records reach Oura, we act as the controller of that data, and this Policy governs our processing.”
ConductAtlas has identified this type of provision across 296 platforms. See the full comparison.
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