This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy explicitly discloses that Oura uses artificial intelligence and machine learning in the service, including an AI assistant called Oura Advisor that provides personalized wellness guidance based on information you submit or that Oura collects. The revised terms state that Oura may use AI and algorithmic analysis to suggest partner services and may use personal data to develop or refine AI-powered health features. The policy establishes that you retain choice about whether to engage with these AI features or share personal data with partner services when suggestions are offered.
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to request that your data be transferred to a third party (data portability)
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
You may have the right to object to or opt out of certain uses of your information.
"If Oura denies your request to exercise any of these rights, you may appeal that decision. If your appeal is unsuccessful, you may raise a concern or lodge a complaint with the Washington State Attorney General...Excerpt from Oura's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The clause states: “If Oura denies your request to exercise any of these rights, you may appeal that decision. If your appeal is unsuccessful, you may raise a concern or lodge a complaint with the Washington State Attorney General...”
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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