This analysis describes what Oura's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy discloses that Oura Advisor, an AI assistant, processes text and information you submit to provide personalized wellness guidance. The policy now explicitly states that third-party integrations may include LLM providers, meaning your health data could be shared with language model services. The policy removed prior language stating Oura would notify users if it received government requests for data access, which may reduce transparency about law enforcement inquiries. You can disconnect third-party integrations at any time, but you should review each third party's privacy policy before authorizing a connection and exercise deletion rights directly with third parties if needed.
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"We process your personal data for electronic direct marketing purposes if you have provided your consent for it.Excerpt from Oura's Privacy Policy
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The clause states: “We process your personal data for electronic direct marketing purposes if you have provided your consent for it.”
ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.
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