In an update detected on August 27, 2026, HubSpot restructured its data practices disclosure and reorganized its terms. The company separated AI model training practices into a new subsection, added explicit disclosure of HubSpot Tracking Code practices and Website Data use, clarified that customers can disable Intent data sharing to limit certain data controller obligations, and modified language about Personal Data transfer scope. The operational change shifts how data practices are organized and disclosed but does not materially alter customer rights or opt-out mechanisms.
The updated terms restructure how HubSpot discloses its data practices and AI model training policies. Existing opt-out mechanisms for AI model training remain available through account settings. A new subsection now explicitly discloses HubSpot Tracking Code practices and Website Data collection and use. The terms clarify that opting out of AI model training does not prevent use of HubSpot AI features. You can disable Intent data sharing and avoid using enrichment products to limit certain data controller obligations under the Data Processing Agreement.
→ Review the reorganized data practices sections (5.2-5.3) in the updated terms to understand tracking code and Website Data use.
→ Disable AI model training through HubSpot account settings if you do not wish your data used for that purpose.
→ Disable Intent data sharing if you want to limit certain data controller obligations under the Data Processing Agreement.
Existing opt-out mechanism clarified and reorganized into dedicated subsection; customers can disable AI model training through account settings without losing access to HubSpot AI features.
New subsection explicitly discloses Website Data collection and use, clarifying that HubSpot may use tracking data to develop commercial datasets and services, with option to disable Intent data sharing.
Narrowed from 'United States and other jurisdictions' to 'United States' only in connection with Subscription Service provision, reducing stated cross-border transfer scope.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
HubSpot reorganized sections 5.2 through 5.7 of its Customer Terms on August 27, 2026, restructuring data practices disclosures and adding new subsections on AI model training and tracking code use. The changes separate AI practices …
Regulatory exposure, obligation change, escalation trigger, board-ready language, and recommended action for legal and compliance teams.
Unlock the full institutional analysis — InsightConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-004639.
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