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| 0 | Skip to main content Print/Save Privacy Notice for Travelers Updated May 2026 About this privacy notice Terms we may use in our privacy notices Personal data we collect and process Personal data you give to us Personal data you give us about others Personal data we collect automatically Personal data and information about you we receive from other sources Purposes of collecting and processing your personal data Legal bases for personal data processing How we share personal data within Booking.com Why we share personal data within the Booking Holdings Inc. group (BHI) How we share personal data with third parties Information regarding specific markets and products & services Ground transportation Insurance US Insurance US (other than California) How we protect personal data How we use cookies & other tracking technologies How we use artificial intelligence and make automated decisions How we treat personal data belonging to minors Your rights Our company and how we further comply with privacy laws About this privacy notice We are Booking.com and this privacy notice is intended for travelers using or considering using our products and services. | 0 | Skip to main content Print/Save Privacy Notice for Travelers Updated August 2026 About this privacy notice Terms we may use in our privacy notices Personal data we collect and process Personal data you give to us Personal data you give us about others Personal data we collect automatically Personal data and information about you we receive from other sources Purposes of collecting and processing your personal data Legal bases for personal data processing Why we share personal data within Booking.com Why we share personal data within the Booking Holdings Inc. group (BHI) Why we share personal data with third parties Information regarding specific markets and products & services Ground transportation Insurance US Insurance California How we protect personal data How we use cookies & other tracking technologies How we use artificial intelligence and make automated decisions How we treat personal data belonging to minors Your rights Our company and how we further comply with privacy laws About this privacy notice We are Booking.com and this privacy notice is intended for travelers using or considering using our products and services. |
| 37 | Account Information. | 37 | Account information. |
| 41 | Identification Information. | 41 | Identification information. |
| 52 | This includes: IP address Usage dates and times Clicks and page views on our platform Referral information when you are redirected to our platform by a third party Device details (OS, browser/app version, language settings) Mobile device identifier (when using our mobile apps) Mobile app operation (and performance), including crashes Personal data and information about you we receive from other sources We may also receive information about you from other sources. | 52 | This includes: IP address (from which we derive your country or region) Usage dates and times Clicks and page views on our platform Referral information when you are redirected to our platform by a third party Device details (operating system, browser/mobile app version, language settings) Mobile device identifier (when using our mobile apps) Mobile app operation (and performance), including crashes Personal data and information about you we receive from other sources We may also receive information about you from other sources. |
| 54 | We receive personal data about you from these parties in situations such as these: Our Strategic Partners. | 54 | We receive personal data about you from these parties in situations such as these: We offer our trip reservation services not only on our platform, but also through strategic partners. |
| 55 | We offer our trip reservation services not only on our platform, but also through strategic partners. | — | Removed |
| 76 | Back to top Purposes of collecting and processing your personal data We use your personal data for a number of purposes as outlined here: Trip reservations First and foremost, we process your personal data to complete and administer your trip reservation, which is essential to provide this service. | 75 | Back to top Purposes of collecting and processing your personal data We use your personal data for a number of purposes as outlined here: Trip & payments management First and foremost, we process your personal data to complete and administer your trip reservation and purchase of insurance products, and to process associated payments. |
| 76 | This is essential to provide our service. | ||
| 79 | In addition to your contact details (e.g. email address, phone number), in order to provide you with services, we may also need reservation identifiers and dates to determine the duration of the reservation. | 79 | In addition to your name, home address, contact details (your email address and telephone number, for example), and payment information (your credit card information, for example), in order to provide you with services, we may also need date of birth, current location, whether you're traveling for work purposes, the names and dates of birth of the people traveling, and any preferences you may indicate (such as dietary or accessibility requirements). |
| 80 | Customer service We provide our travelers with customer service in more than 40 languages, and we're here to help 24 hours a day, seven days a week. | 80 | Some trips, such as flights, may require us to collect additional information such as passport or ID information, where such collection is required by trip providers to comply with relevant obligations. |
| 81 | Sharing reservation information with our global customer service staff is essential to help you when you need us. | 81 | Platform services & operations We process your data to provide and maintain the infrastructure that enables you to interact with our platform. |
| 82 | This includes, for example, helping you to contact the right trip provider and responding to any questions you might have about your trip reservation. | 82 | This acts as the backbone of our services, allowing you to create and manage your account, browse and search for offerings, communicate, and manage your travel plans seamlessly on our platform. |
| 83 | To do this, we use personal data such as your reservation details, including, for example, the price of your reservation as well as how and when you made the reservation. | 83 | As a user of our services, you can create an account for your use across our platform. |
| 84 | User accounts As a user of our services, you can create an account for your use across our platform. | 84 | With an account, you can manage your trip reservations, take advantage of special offers, and manage your personal settings. |
| 85 | With an account, you can manage your trip reservations, take advantage of special offers, make future trip reservations more easily, and manage your personal settings. | 85 | We offer helpful tools to organize your future travels. |
| 86 | If you have an account, you may also qualify for certain Genius benefits, which will be calculated using personal data such as your account information, your country, and your past bookings. | 86 | For example, we let you save properties to your wish lists, keep track of saved searches, and use our itinerary planning features. |
| 95 | To provide accounts, we use personal data such as login credentials for accessing your account and information about when the account is used; for example in connection with reservations and payments. | 95 | To provide accounts, we use personal data such as login credentials for accessing your account and information about when the account is used, for example in connection with reservations and payments. |
| 96 | Marketing activities We use your information for marketing activities, including: To send you personalized marketing messages, including promotions, Genius-related benefits and other rewards, travel experiences, surveys, and other updates about Booking.com-related products and services. | 96 | We process your personal data to provide and maintain the infrastructure that enables you to browse and search for offerings on our platform. |
| 97 | These can be via push notifications, SMS and other messaging applications, notifications in our app, or emails. | 97 | This includes, for example, processing your search queries to deliver basic search results to you. |
| 98 | You always have the option to unsubscribe from marketing messages. | 98 | We also use certain preferences and information, such as your preferred language settings and your search history, to provide you with a more seamless experience and to allow you to easily resume your travel planning. |
| 99 | For example, you can unsubscribe from receiving email marketing communications at any time by selecting the "Unsubscribe" link included in each communication, or you can manage your preferences via your account settings. | 99 | Our platform includes communication services such as email and chat, allowing you to easily contact the trip provider. |
| 100 | For personalized marketing messages, we may also use your interactions with our platform, such as previous reservations and behavioral data, including data collected via cookies and similar tracking technologies. | 100 | You may use these services to discuss specifics of your reservation such as available parking or check-in arrangements. |
| 101 | To show you personalized marketing, including promotions, Genius-related benefits and other rewards, travel experiences, surveys, and other updates about Booking.com products and services on the Booking.com website, mobile apps, or third-party websites and apps. | 101 | To facilitate the communication services, we use personal data such as your name and metadata, including what you share in your interactions. |
| 102 | For more information on personalized marketing, see the section How we use artificial intelligence and make automated decisions. | 102 | During and after your trip, we might invite you or your traveling companion to submit a review. |
| 103 | These may be offers and recommendations we think you may find interesting that you can book directly on our platform, on sites operated with a strategic partner or on other third-party sites. | 103 | This invitation asks for information about the trip provider or the destination. |
| 104 | For personalized marketing displays, we may also use your interaction with our platform, such as previous reservations and behavioral data, including data collected via cookies and similar tracking technologies. | 104 | The reviews help to inform other travelers about the quality of the trip service you used, the destination you chose, the ground transportation, or any other experiences you choose to share without disclosing your identity. |
| 105 | To contact you with information about insurance products that you didn't include in your reservation. | 105 | Reviews submitted by travelers are subject to our Terms of Service and to automated and other content moderation to verify that reviews conform with our content standards and guidelines. |
| 106 | To organize other promotional activities and, based on information already collected, we may invite you and other travelers to participate in such activities. | 106 | If a review you submit is not accepted in line with our content moderation standards, we may still process the rejected review, for example, for improving our services. |
| 107 | To do this, we use personal data such as your contact and account information, browsing data, location data and preferences, searches, and reservations you make from different devices. | 107 | To do this, we use personal data such as your first name or display name, review score, and any specific content or images you have included in your review. |
| 108 | Communicating with you There may be times when we get in touch with you, including via email, chatbot, mail, phone call, push notification, platform notification, or text message. | 108 | If you have a Booking.com account, you can choose to display a screen name next to your review, instead of your first name. |
| 109 | There may be times when we get in touch with you, including via email, chatbot, mail, phone call, push notification, platform notification, or text message. | ||
| 112 | We offer travelers and trip providers various ways to exchange information via our platform, such as requests and comments about trip reservations made via Booking.com. | 113 | We offer travelers and trip providers various ways to exchange information on our platform, such as requests and comments about trip reservations made via Booking.com. |
| 113 | If you have started but not finished a trip reservation, we might contact you to invite you to continue with your reservation. | — | Removed |
| 114 | This convenience allows you to pick up the process where you left off without having to search for a trip provider or fill out your reservation details again. | — | Removed |
| 115 | When you use our trip services, we might send you a survey or otherwise invite you to provide a review about your experience with us or the trip provider. | — | Removed |
| 120 | Market research We sometimes invite our customers to participate in market research. | 118 | Customer support & dispute resolution We provide our travelers with customer service in more than 40 languages, and we're here to help 24 hours a day, 7 days a week. |
| 121 | Review the information that accompanies this kind of invitation to understand what personal data will be collected and how it's used. | 119 | Sharing reservation information with our global customer service staff is essential to help you when you need us. |
| 122 | Improving our services We use personal data about travelers using our platform for analytical purposes, including for analyzing how you or travelers like you with similar interests use our platform, understanding customer sentiment and satisfaction, measuring our operating performance and improving trip services. | 120 | This includes, for example, handling inquiries and complaints, mediating between you and your trip providers, providing post-booking support, and resolving any claims or disputes. |
| 123 | We may process your user ID for the purpose of measuring the audience visiting our websites. | 121 | To do this, we use personal data such as your name, home address, contact details (your email address and telephone number, for example), verification details (such as PIN), and reservation details including, for example reservation ID, the price of your reservation, and how and when you made the reservation. |
| 124 | We may use your personal data to develop and enhance our machine learning models and artificial intelligence systems. | 122 | To provide you with help, we may also process personal data you share with us during your interactions with customer service. |
| 125 | This is a necessary part of our ongoing commitment to make our services better and enhance our travelers' experience. | 123 | When you make calls to our customer service team, we use an automated telephone number detection system to match the number you call from to the reservation you made. |
| 126 | For further details, see the section How we use artificial intelligence and make automated decisions. | — | Removed |
| 127 | In addition to the statistics we generate regularly about our business, we use data to perform experiments (such as A/B tests) to try out and troubleshoot platform features. | — | Removed |
| 128 | The main goal here is to get insights into how our services perform, how they are used, and ultimately how to optimize and customize our website and mobile apps, in an effort to make them easier and more meaningful to use. | — | Removed |
| 129 | In order to achieve this purpose, we may combine personal data we collect from you during different visits to our platform or visits on different devices or different websites of ours, even when you are not logged in. | — | Removed |
| 130 | To do this, we use personal data such as: Reservations made by travelers over specific periods of time or for specific products Communications between you and our trip providers, or between you and us (for example, for customer service purposes) The searches travelers made on our websites and apps The reviews travelers shared with us about their trip experience Our recurring work for analytical purposes includes the use of solutions that pseudonymize personal data or process personal data in encrypted formats. | — | Removed |
| 131 | As much as possible, we strive to use anonymized and de-identified personal data for this analytical work. | — | Removed |
| 132 | Showing the pricing applicable to you When you search our websites or mobile apps, for example to find an accommodation, a rental car, or a flight, the pricing you see may depend on a number of factors, such as whether you are in the European Economic Area (EEA) or in another region or country outside of the EEA. | — | Removed |
| 133 | To display the pricing applicable to you, we use personal data such as your IP address, the type of device you're using, and which site you came from. | — | Removed |
| 134 | Customer reviews and other destination-related information During and after your trip, we might invite you or your traveling companion to submit a review. | — | Removed |
| 135 | This invitation asks for information about the trip provider or the destination. | — | Removed |
| 136 | The reviews help to inform other travelers about the quality of the trip service you used, the destination you chose, the ground transportation, or any other experiences you choose to share without disclosing your identity. | — | Removed |
| 137 | Reviews submitted by travelers are subject to our Terms of Service and to automated and other content moderation to verify that reviews conform with our Content standards and guidelines. | — | Removed |
| 138 | If a review you submit is not accepted in line with our content moderation standards, we may still process the rejected review, for example, for improving our services. | — | Removed |
| 139 | If you have a Booking.com account, you can choose to display a screen name next to your review, instead of your first name. | — | Removed |
| 140 | Call monitoring When you make calls to our customer service team, we use an automated telephone number detection system to match the number you call from to the reservation you made. | — | Removed |
| 126 | Depending on your location, when you call our customer service team, we may use a digital assistant to understand the intent of your call and create a summary before routing you to a customer service agent. | ||
| 127 | We may generate a call transcript of your interaction with the digital assistant, in which case it will be kept for a limited amount of time (30 days by default). | ||
| 128 | Where possible, the digital assistant may also be able to provide you with a resolution directly. | ||
| 146 | If a call is recorded, it is kept for a limited amount of time (30 days by default). | 132 | If a call is recorded, it is kept for a limited amount of time (30 days by default) in order to fulfill the objectives mentioned earlier. |
| 148 | Promotion of a safe and trustworthy service and the prevention of fraud We continuously analyze and use certain personal data to prevent and detect online fraud attempts and other illegal or unwanted activities. | 134 | Safety, security & fraud prevention We continuously analyze and use certain personal data to prevent and detect online fraud attempts and other illegal or unwanted activities. |
| 149 | This is necessary to maintain our platform as a trustworthy environment as well as for the safety of all travelers. | 135 | This is necessary to maintain the integrity of our platform as a trustworthy environment as well as for the safety of all travelers. |
| 159 | Legal purposes In certain cases, we may need to reuse your information to: Handle and resolve legal claims and disputes Address possible regulatory investigations Enforce our reservation Terms of Service Comply with lawful requests from law enforcement Comply with laws and regulations that apply to Booking.com For example, we may be required to process your reservation history, the details of one or more of these reservations and associated payment information. | 145 | Personalization, ranking & platform optimization We process your data to personalize your experience and make our platform easier to use. |
| 146 | This helps us bring the most relevant options to your attention by adjusting what you see based on your interactions with us, including: We sort and display search results so that the choices that best fit your travel style are based on your browsing habits or past purchases. | ||
| 147 | When you return to our platform, we make it simple to resume your travel planning. | ||
| 148 | If you have an account on our platform, we link your browsing activity across different sessions and devices to give you a continuous experience. | ||
| 149 | We adjust the layout and look of our platform to guarantee a smooth browsing experience. | ||
| 150 | For example, we adjust the displayed content, layout, and language based on your preferred language and the specific type of device you are using. | ||
| 151 | We make available website functionalities (some powered by generative AI) such as AI chat, AI memories, or smart filters that allow you to have a more controlled and personalized experience on our website. | ||
| 152 | These features translate into customized searches or a personalized content display across our platform. | ||
| 153 | For more information on how we use AI to personalize your experience, see the section How we use artificial intelligence and make automated decisions. | ||
| 154 | We highlight additional options that can enhance your journey. | ||
| 155 | This includes showcasing relevant travel-related products or services, such as insurance, ground transportation, or attractions, that complement your existing trip and travel preferences. | ||
| 156 | To do this, we use personal data such as search history, previous reservations, browsing data, behavioral data (data collected via cookies and similar tracking technologies, for example) and device details. | ||
| 157 | Advertising, marketing & promotions We use your personal data for marketing and promotional activities, including: To send you personalized marketing messages, including promotions, Genius-related benefits and other rewards, travel experiences, surveys, and other updates about Booking.com-related products and services. | ||
| 158 | These can be through push notifications, SMS, and other messaging applications such as WhatsApp, notifications in our app, or emails. | ||
| 159 | If you have started but not finished a trip reservation, we might contact you to invite you to continue with your reservation. | ||
| 160 | You always have the option to unsubscribe from marketing messages. | ||
| 161 | For example, you can unsubscribe from receiving email marketing communications at any time by selecting the "Unsubscribe" link included in each communication, or you can manage your preferences via your account settings. | ||
| 162 | For personalized marketing messages, we may also use your interactions with our platform, such as previous reservations and behavioral data, including data collected through cookies and similar tracking technologies. | ||
| 163 | To show you personalized marketing, including promotions, Genius-related benefits and other rewards, travel experiences, surveys, and other updates about Booking.com products and services on the Booking.com website, mobile apps, or third-party websites and apps. | ||
| 164 | These may be offers and recommendations we think you may find interesting that you can book directly on our platform, on sites operated with a strategic partner, or on other third-party sites. | ||
| 165 | For personalized marketing displays, we may also use your interaction with our platform, such as previous reservations and behavioral data, including data collected through cookies and similar tracking technologies. | ||
| 166 | To highlight relevant protection products you might need for your journey. | ||
| 167 | We may contact you with information about different available products that you didn't include when you initially made your reservation. | ||
| 168 | To invite you to engage with us through campaigns, events, and other promotional activities. | ||
| 169 | Based on information already collected, we may invite you and other travelers to participate in such activities. | ||
| 170 | To manage customer reward initiatives, such as the Genius loyalty program and other reward benefits. | ||
| 171 | For example, we use your past travel activity to automatically calculate your loyalty tier level, enroll you in rewards, and send you updates about your benefits. | ||
| 172 | To do this, we use personal data such as your contact and account information, browsing data, location data and preferences, searches, and reservations you make from different devices and sessions. | ||
| 173 | For more information on personalized marketing, see the section How we use artificial intelligence and make automated decisions. | ||
| 174 | Analytics, insights & market research We use personal data about travelers using our platform for analytical purposes, including to understand how groups of travelers with similar interests interact with our services. | ||
| 175 | This includes measuring customer sentiment and satisfaction, evaluating our operating performance, and generating reports, metrics, and aggregate insights. | ||
| 176 | We measure the volume and audience patterns of travelers visiting our platform. | ||
| 177 | In addition to the statistics we generate regularly about our business, we use data to perform experiments (such as A/B tests) to try out and troubleshoot platform features. | ||
| 178 | The main goal here is to get insights into how our services perform, how they are used, and ultimately how to optimize and customize our websites and mobile apps, in an effort to make them easier and more meaningful to use. | ||
| 179 | In order to achieve this purpose, we may combine personal data we collect from you during different visits to our platform or visits on different devices or different websites of ours, even when you are not logged in. | ||
| 180 | To do this, we use personal data such as: Reservations made by travelers over specific periods of time or for specific products Communications between you and our trip providers, or between you and us (for example, for customer service purposes) The searches travelers made on our websites and mobile apps The reviews travelers shared with us about their trip experience Device details and behavioral data gathered through cookies and other tracking technologies when travelers engage with our platform Our recurring work for analytical purposes includes the use of solutions that pseudonymize personal data or process personal data in encrypted formats. | ||
| 181 | As much as possible, we strive to use anonymized and de-identified personal data for this analytical work. | ||
| 182 | We sometimes invite our customers to participate in market research and surveys. | ||
| 183 | Review the information that accompanies this kind of invitation to understand what personal data will be collected and how it's used. | ||
| 184 | Training & optimizing AI models We may use your personal data to develop and enhance our machine learning models and artificial intelligence systems. | ||
| 185 | For further details, see the section How we use artificial intelligence and make automated decisions. | ||
| 186 | Finance, tax & reporting We process your personal data to allow us to manage our financial operations, including maintaining our general accounting, settling payments with trip providers, and meeting our legal financial reporting, tax obligations, and mandatory disclosures to regulatory bodies. | ||
| 187 | For example, we use transaction details from completed trips to prepare our annual financial statements. | ||
| 188 | Legal, regulatory & corporate compliance We use your personal data to run our business responsibly, defend our legal position and fulfill our duties under global laws. | ||
| 189 | This includes handling corporate governance, managing formal disputes, and complying with binding regulatory requirements. | ||
| 190 | In certain cases, we may need to reuse your information to: Handle and resolve legal claims and disputes Address possible regulatory investigations Defend our legal rights and interests as established in the Terms of Service in formal legal proceedings Manage individual requests, including data subject requests Comply with lawful requests from law enforcement Comply with laws and regulations that apply to our platform Conduct corporate governance and business audits For example, we may be required to process your identity and verification information, reservation history, the details of one or more of these reservations, and associated payment information. | ||
| 161 | This is summarized as follows: Purpose of personal data processing Legal basis and comments A. | 192 | The legal bases we rely on and the purposes to which they predominantly apply are summarized as follows: Purpose of personal data processing Legal basis and comments A. |
| 162 | Trip reservations B. | 193 | Trip & payments management B. |
| 163 | Customer service Here Booking.com relies on the legal basis that the processing of personal data is necessary for the performance of a contract involving you, specifically to finalize and administer your trip reservation. | 194 | Platform services & operations C. |
| 195 | Customer support & dispute resolution Here Booking.com relies on the legal basis that the processing of personal data is necessary for the performance of a contract involving you, specifically to finalize and administer your trip reservation. | ||
| 165 | C. | 197 | B. |
| 166 | User accounts D. | 198 | Platform services & operations (where not required for the performance of a contract with you) C. |
| 167 | Marketing activities E. | 199 | Customer support & dispute resolution (where not related to active reservations) D. |
| 168 | Communicating with you F. | 200 | Safety, security & fraud prevention E. |
| 169 | Market research G. | 201 | Personalization, ranking & platform optimization F. |
| 170 | Improving our services H. | 202 | Advertising, marketing & promotions G. |
| 171 | Showing the pricing applicable to you I. | 203 | Analytics, insights & research H. |
| 172 | Customer reviews and other destination-related information J. | 204 | Training & optimizing AI models I. |
| 173 | Call monitoring K. | 205 | Finance, tax & reporting J. |
| 174 | Promotion of safe and trustworthy service and prevention of fraud Unless provided otherwise in this overview, collecting and processing of your personal data for these purposes is based on the legitimate interests of Booking.com or a third party. | 206 | Legal, regulatory & corporate compliance Unless provided otherwise in this overview, collecting and processing of your personal data for these purposes is based on the legitimate interests of Booking.com or a third party. |
| 177 | In the unlikely event Booking.com would process special categories of personal data in the context of purpose K, we rely, where applicable, on the fact that processing relates to personal data which are manifestly made public by the individual or other legal bases as may be assessed at the time. | 209 | In the unlikely event Booking.com would process special categories of personal data in the context of purpose D, we rely, where applicable, on the fact that processing relates to personal data which are manifestly made public by the individual or other legal bases as may be assessed at the time. |
| 178 | L. | 210 | D. |
| 179 | Legal purposes Booking.com also relies, where applicable, on compliance with legal obligations (e.g. lawful law enforcement requests). | 211 | Safety, security & fraud prevention (where we have a legal obligation to do so) I. |
| 180 | All purpose categories Finally, where needed under applicable law, Booking.com will obtain your consent prior to processing your personal data, including for direct marketing purposes, for use of AI Systems or technology or where otherwise required by law. | 212 | Finance, tax & reporting (where we have a legal obligation to do so) J. |
| 213 | Legal, regulatory & corporate compliance (where we have a legal obligation to do so) Booking.com also relies, where applicable, on compliance with legal obligations (e.g. lawful law enforcement requests). | ||
| 214 | All purpose categories Finally, where needed under applicable law, Booking.com will obtain your consent prior to processing your personal data, including for direct marketing purposes, for use of AI systems or technology, or where otherwise required by law. | ||
| 183 | If you wish to object to the processing set out under C to K and the use of AI systems, and no opt-out mechanism is available to you directly (for example, in your account settings), contact us as described in the section Your rights. | 217 | If you wish to object to the processing where we rely on legitimate interest and the use of AI systems and no opt-out mechanism is available to you directly (for example, in your account settings), contact us as described in the section Your rights. |
| 184 | Back to top How we share personal data within Booking.com To support the use of Booking.com services, your details may be shared within Booking.com group entities and the other Booking Holdings Inc. companies described in the section on Our company. | 218 | Back to top Why we share personal data within Booking.com To support the use of Booking.com services, your details may be shared within Booking.com group entities and the other Booking Holdings Inc. companies described in the section on Our company. |
| 188 | How we share personal data with third parties In certain circumstances, we'll share your personal data with third parties. | 222 | Why we share personal data with third parties In certain circumstances, we'll share your personal data with third parties. |
| 201 | Depending on the strategic partner, you may make your trip reservation through: Our website that is operated in partnership with a strategic partner; or Strategic partners' websites or mobile apps. | 235 | Depending on the strategic partner, you may make your trip reservation through: One of our websites that is operated in partnership with a strategic partner; or Strategic partners' websites or mobile apps. |
| 362 | Back to top US (other than California) If you live in the US (other than in California), the information in this section applies to you. | 396 | Back to top California If you live in California, the information in this section applies to you. |
| 364 | In addition to the categories of personal data we may collect about you listed in Personal data we collect and process, other categories include: Geolocation data (e.g. your physical location) Inferences (e.g. analytics and preferences) Sensitive data (citizenship or immigration status, data revealing your racial or ethnic origin, religious beliefs, mental or physical health diagnosis, or sexual orientation) you provide We may share certain elements of your personal data with third parties, which under US state privacy laws may be considered the sale of personal data. | 398 | Where we refer to personal data elsewhere in this privacy notice, it means the same as personal information under California law. |
| 365 | This sale of personal data may include information related to inferences. | 399 | The categories of personal information we may collect about you are as follows: Identifiers (e.g. your name, email address, IP address) Financial, medical, or health insurance info (e.g. your bank account number, payment card number, or medical information–if provided by you) Characteristics of protected classifications under California or federal law (e.g. your gender, religion, or sexual orientation–if provided by you) Commercial information (e.g. your purchase information or buying history) Internet or other electronic network activity information (e.g. about your website or mobile app usage) Geolocation data (e.g. your physical location) Audio, visual, or other similar information (e.g. any photographs you upload on your account) Professional or employment-related information (e.g. employer and business travel details–if provided by you) Inferences (e.g. analytics and preferences) Sensitive information (e.g. driver's license, state ID or passport number, account sign-in details, communications between you and a trip provider via our platform) We may share certain parts of your personal information with third parties, which under California law can be treated as a "sale" of information. |
| 400 | This may include information related to (A) Identifiers, (D) Commercial information, (F) Geolocation data, (E) Internet activity, and (I) Inferences, as previously described. | ||
| 368 | Genius Reward Visa Signature® Credit Card If you apply for a Genius Reward Visa Signature® Credit Card ("card"), we shall share certain personal data with Imprint Payments, Inc. for the purpose of providing you with travel credits as defined in the terms and conditions that you receive when you apply for the card ("card terms"). | 403 | You can choose how your personal data is used by us as described in the section Your rights and other rights as follows: Right Description Opt out of the selling or sharing of data You can ask us not to sell or share your personal information with third parties. |
| 369 | Imprint Payments, Inc, as recipient of your personal data, manages our co-branded credit card program and acts as an independent controller. | 404 | Opt out of cross-context behavioral advertising You can ask us not to use your personal data for cross-context behavioral advertising. |
| 405 | Limit use and disclosure of sensitive personal information You can ask us to limit the use and disclosure of personal information to what's necessary to provide our services to you. | ||
| 406 | If you're a parent, legal guardian, or the authorized agent of a consumer and wish to exercise rights on behalf of a consumer, contact us as described in Your rights. | ||
| 407 | We may need to verify your identity and authorization before completing the request. | ||
| 408 | Booking.com has compiled the following statistics about the receipt and handling of requests identified as being submitted under the California Consumer Privacy Act by California consumers between January 1, 2025, and December 31, 2025: Booking.com group entities Other Booking Holdings Inc. companies as described in the section on Our company Number of "requests to know" that we received, complied with (wholly or in part), or denied 105 92 Number of "requests to delete" that we received, complied with (wholly or in part), or denied: 2143 591 Number of "requests to opt out of sales" that we complied with (wholly or in part) or denied 4354 2537 Average number of days we took to substantially respond to requests to know, delete, or opt out 4.0 1.2 These statistics cover all requests received, not just those related to travelers. | ||
| 409 | Notice of financial incentive We offer the Genius loyalty program to enable you to receive certain discounted Genius rates, services and other benefits. | ||
| 410 | The Genius rate is a discounted rate offered by participating Trip Providers or business partners for certain products or services. | ||
| 411 | Genius is a free loyalty program that offers you discounts and other travel perks. | ||
| 412 | You're automatically enrolled in the Genius program when you sign up for a Booking.com account. | ||
| 413 | Signing up for a Booking.com account is voluntary, and you may delete your Booking.com account at any time by following the instructions in the Your Rights section. | ||
| 414 | Note that while exercising other data privacy rights typically will not impact your ability to participate in the Genius program. | ||
| 415 | However, certain requests, like exercising your right to erasure, may result in your withdrawal from the Genius program as well. | ||
| 416 | We may provide additional terms that apply to a particular financial incentive, and those terms will be presented to you during the sign-up process. | ||
| 417 | California law requires us to help you understand how the value of our customer's data compares to the value of the benefits we provide through the Genius program. | ||
| 418 | We don't assign a monetary value to the data that we collect in connection with the Genius program or other financial incentives. | ||
| 419 | The value of the financial incentives we offer is reasonably related to the value of having you as a returning customer and understanding your interests better. | ||
| 420 | However, we believe in good faith that the value received from the Genius program is greater than the value we receive from the use of the personal information. | ||
| 421 | The method for calculating the value would include the value of anticipated revenue from the Genius program; costs associated with facilitating and managing the incentive or Genius program; expenses incurred in the storage, retention, and use of the information; and all other costs reasonably related to the incentive or Genius program. | ||
| 422 | Genius Reward Visa Signature® Credit Card If you apply for a Genius Reward Visa Signature® Credit Card ("card"), we shall share certain personal information with Imprint Payments, Inc. for the purpose of providing you with travel credits as defined in the terms and conditions that you receive when you apply for the card ("card terms"). | ||
| 423 | Imprint Payments, Inc, as recipient of your personal information, manages our co-branded credit card program and acts as an independent business. | ||
| 375 | You can choose how your personal data is used by us as described in the section Your rights and other rights as follows: Right Description Opt out of the selling of data You can ask us not to sell your personal data to third parties. | — | Removed |
| 376 | Opt out of targeted advertising You can ask us not to use your personal data for targeted advertising. | — | Removed |
| 377 | Opt out of profiling You can ask us not to use your personal data for profiling, which may have a legal effect or other significant impact on you. | — | Removed |
| 378 | If you're a parent, legal guardian, or the authorized agent of a consumer and wish to exercise rights on behalf of a consumer, contact us as described in Your rights. | — | Removed |
| 379 | We may need to verify your identity and authorization before completing the request. | — | Removed |
| 380 | When you exercise your rights, we verify your identity based on whether the name and the email address you provide in the request match the data you provided when using our services and other verification details. | — | Removed |
| 381 | You may authorize another individual to exercise opt-out rights on your behalf. | — | Removed |
| 382 | If we receive such a request, we'll send an email to confirm you authorized the requester to act for you. | — | Removed |
| 403 | These technical cookies must be enabled to use our website and services. | 449 | These technical cookies must be enabled to use our websites and services. |
| 424 | AI Memory: Remembering your key details to personalize your experience We offer personalization by remembering key details of your interactions with our platform and preferences using generative AI in AI Memories. | 470 | AI memory: Remembering your key details to personalize your experience We offer personalization by remembering key details of your interactions with our platform and preferences using generative AI in AI memories. |
| 426 | We store the AI Memories which are generated by a third-party AI model. | 472 | We store the AI memories which are generated by a third-party AI model. |
| 427 | AI Memories can include preferences like your travel style, budget, or specific needs. | 473 | AI memories can include preferences like your travel style, budget, or specific needs. |
| 428 | For instance, if you mention, "Remember that I always need a hotel with a gym," AI Memories can remember this preference for future searches and recommendations so you don't have to repeat yourself. | 474 | For instance, if you mention, "Remember that I always need a hotel with a gym," AI memories can remember this preference for future searches and recommendations so you don't have to repeat yourself. |
| 430 | Through your privacy settings, you can view, manage, and delete your AI Memories, and you can also withdraw your consent for this feature at any time. | 476 | Through your privacy settings, you can view, manage, and delete your AI memories, and you can also withdraw your consent for this feature at any time. |
| 503 | Back to top List your property Mobile version Your account Make changes online to your booking Customer Service Help Become an affiliate Booking.com for Business Countries Regions Cities Districts Airports Hotels Places of interest Homes Apartments Resorts Villas Hostels B&Bs Guest Houses Unique places to stay Reviews Discover monthly stays Travel articles Seasonal and holiday deals Traveller Review Awards Car rental Flight finder Restaurant reservations Booking.com for Travel Agents About Booking.com Customer Service Help Partner help Careers Sustainability Press Center Safety Resource Center Investor relations Terms of Service Partner dispute How We Work Privacy Notice Modern Slavery Statement Human Rights Statement Corporate contact Content guidelines and reporting Extranet Log-in Copyright © 1996–2026 Booking.com™. | 549 | Back to top List your property Mobile version Your account Make changes online to your booking Customer Service Help Become an affiliate Booking.com for Business Countries Regions Cities Districts Airports Hotels Places of interest Homes Apartments Resorts Villas Hostels B&Bs Guest Houses Unique places to stay Reviews Discover monthly stays Travel articles Seasonal and holiday deals Traveller Review Awards Car rental Flight finder Restaurant reservations Booking.com for Travel Agents About Booking.com Customer Service Help Partner help Careers Sustainability Press Center Safety Resource Center Investor relations Terms of Service Partner dispute How We Work Privacy Notice Don't sell or share my personal information Modern Slavery Statement Human Rights Statement Corporate contact Content guidelines and reporting Extranet Log-in Copyright © 1996–2026 Booking.com™. |
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| 513 | Create your account 2595230|1 | — | Removed |
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