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October 3, 2026 00:07 UTC
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CA-V-007320
New version
October 17, 2026 00:11 UTC
fffcb3b8b51efdbdea981c127689245904f5c5032e415865dd43ba40b6f37e6b
CA-V-007650
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Change Summary
Google updated its Privacy Policy effective date from October 1, 2026 to October 16, 2026 and revised its personalized advertising and content practices. The updated policy now describes a new opt-in mechanism allowing users to authorize certain Google services (like Search or Gemini) to access data from other Google services (Photos, Gmail, Drive) to provide personalized experiences and ads. Previously, the policy stated Google did not show personalized ads based on content from Drive, Gmail, or Photos; the updated language now permits this if users choose to make that data available to other services.
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4Take the Privacy Checkup Effective October 1, 2026 | Archived versions | Download PDF Contents Introduction Information Google collects Why Google collects data Your privacy controls Sharing your information Keeping your information secure Exporting & deleting your information Retaining your information Compliance & cooperation with regulators About this policy Related privacy practices We build a range of services that help millions of people daily to explore and interact with the world in new ways.4Take the Privacy Checkup Effective October 16, 2026 | Archived versions | Download PDF Contents Introduction Information Google collects Why Google collects data Your privacy controls Sharing your information Keeping your information secure Exporting & deleting your information Retaining your information Compliance & cooperation with regulators About this policy Related privacy practices We build a range of services that help millions of people daily to explore and interact with the world in new ways.
53Depending on your settings, we may also show you personalized ads based on your interests and activity across Google services.53You may choose to allow certain Google services, including services like Search or Gemini Apps, to access data from other Google services you use, such as Google Photos and Workspace apps like Gmail and Drive, in order to provide you with a more personalized experience, subject to the policies and settings of the accessing service.
54For example, if you search for "mountain bikes," you may see ads for sports equipment on YouTube.54For example, Search may process some of the data that you allow Search to access to personalize content, including ads.
55Depending on your settings, we may also show you personalized ads based on your interests, activity, or personalized content from Google services.
56For example, if you search for "mountain bikes," in Search you may see ads for sports equipment on YouTube.
57We don't show you personalized ads based on your content from Drive, Gmail, or Photos.59We don't show you personalized ads based on your content from Drive, Gmail, or Google Photos, unless you choose to make data from these services available to other Google services that support personalized ads.
86For example, Photos and Drive are both designed to help you manage specific types of content you've saved with Google.88For example, Google Photos and Drive are both designed to help you manage specific types of content you've saved with Google.
317Learn more about the technologies used for advertising. personalized ads You may also see personalized ads based on information from the advertiser.319Learn more about the technologies used for advertising. personalize content If you choose to allow certain services to process data from other services, including for features such as Personal Intelligence, the same data may be used to personalize your experience.
320For example, if you ask Search a question about a recent hotel booking, Search may use information about booking details from an email to help suggest things to do near your hotel.
321Learn more about Personal Intelligence. personalized ads You may also see personalized ads based on information from the advertiser.
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