HubSpot Privacy Policy

HubSpot collects professional data about individuals from public sources and third parties—even if those individuals have never directly interacted with HubSpot—and may share that data with HubSpot customers who use enrichment features. When you use HubSpot's products, your personal data may also be used to train HubSpot's AI models. Advertising networks collect behavioral data about you when you visit HubSpot's websites to serve you personalized ads.

This document establishes HubSpot's data controller practices across two distinct contexts: processing personal data submitted through the Subscription Service (where HubSpot acts as processor on behalf of customers) and collecting and processing professional personal data for its own commercial dataset (where HubSpot acts as controller). As controller, HubSpot collects professional contact data from publicly available sources, third-party providers, enrichment customers, and Email Engagement Data, and may share that data with customers using enrichment features. HubSpot permits advertising networks to collect behavioral data from its websites to deliver personalized ads, and may process personal data to train its AI models and improve AI features through ordinary product use. The document further places compliance obligations for notice, disclosure, and consent regarding data processed through the Subscription Service entirely on the customer, not on HubSpot.

If your professional data appears in HubSpot's commercial dataset—collected from public sources, social media, third-party providers, or enrichment customers—it may be shared with other HubSpot customers for their sales and marketing purposes, and your activity on HubSpot's websites is made available to advertising networks for personalized advertising. Your personal data generated through product use may also be processed to train HubSpot's AI models. HubSpot provides a specific opt-out form through which you can request deletion of your personal data from its commercial dataset of professionals.