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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
This is HubSpot's privacy policy covering how the company collects and uses personal data from visitors to its websites, users of its software products, and contacts of HubSpot customers. The policy authorizes HubSpot to collect identifiers, usage activity, device data, location information, and billing details, and to share this data with service providers, advertising platforms, analytics vendors, social media partners, and resellers for purposes including marketing, product improvement, and fraud prevention. The policy also discloses that HubSpot acts as a data processor for data submitted by its business customers into HubSpot products, meaning data subject rights requests related to that data must be directed to the relevant HubSpot customer rather than to HubSpot directly.
This document is HubSpot's privacy policy governing the collection, use, storage, and disclosure of personal data across HubSpot's websites, products, and services, with legal bases including consent, legitimate interests, and contractual necessity as described in the policy. The policy states that HubSpot collects identifiers (name, email address, phone number), company information, billing data, device and browser information, IP addresses, geolocation data, usage and activity data, and content submitted by users, and the terms authorize use of this data for product delivery, marketing communications, analytics, fraud prevention, and legal compliance. The policy discloses data sharing with service providers, advertising partners, social media platforms, resellers, and affiliates, and authorizes cross-border transfers of personal data outside the EEA using mechanisms including Standard Contractual Clauses. The policy engages GDPR for EU and EEA residents, the UK GDPR for UK residents, CCPA and CPRA for California residents, and references additional regional privacy frameworks; the document distinguishes between HubSpot acting as a data controller for visitor and prospect data and as a data processor for customer-submitted data processed within HubSpot's products. Material compliance considerations include the dual controller-processor role, which affects where data subject rights requests are directed, and the scope of marketing data shared with advertising and social media partners, which may require evaluation under GDPR consent and legitimate interest standards.
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5 versions captured · Last updated: May 2026
HubSpot's privacy policy footer was updated on April 23, 2026, with minor removals from the navigation menu that appears at the bottom of their website. Specifically, references to 'Website Grader', …
View change record →HubSpot's privacy policy document structure was updated on April 22, 2026, with minor changes to the legal center navigation menu. Specifically, the navigation reorganized where the Privacy Policy link appears …
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