HubSpot · HubSpot Privacy Policy · View original document ↗

Personal data used to develop AI features and train models

High severity High confidence Explicitdocumentlanguage Common · 215 of 352 platforms
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Recent governance activity HubSpot recorded 6 documented changes in the last 30 days.
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This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Personal data generated through ordinary product use may be used to train AI models, meaning user activity contributes to HubSpot's AI development beyond the immediate service interaction.

Recent Activity

This document changed recently

Medium Jul 2, 2026

The updated policy now explicitly discloses that HubSpot collects Email Engagement Data (such as open, delivery, bounce, and click statuses) from emails sent through its Subscription Services using embedded tracking technologies. This represents formalization of a data collection practice into explicit policy language. However, the policy simultaneously removed a previously stated sentence directing users to a form for removing their personal data from HubSpot's commercial dataset. The updated terms do not indicate an alternative removal mechanism.

View change record →

Consumer impact (what this means for users)

Your personal data may be used by HubSpot to train and improve its AI models and similar machine-learning products whenever you use HubSpot's products and services.

How other platforms handle this

Lyft Medium

We use personal information in connection with certain automated processes to operate the Lyft Platform, for example, to match Riders and Drivers, detect and prevent fraud, and enforce our Terms of Service.

Heap Medium

We may analyze personal data we have collected about you to create a profile of your interests and preferences so that we can contact you with information that is relevant to you.

LlamaIndex Medium

We do not train any models on User Content.

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▸ View Original Clause Language DOCUMENT RECORD
"
When you use our products and services we may process personal data to develop, support, and improve HubSpot AI features and to train our AI models and similar products and services that rely on machine learning.

— Excerpt from HubSpot's HubSpot Privacy Policy

Applicable regulations

EU AI Act
European Union
Colorado AI Act
US-CO
GDPR
European Union
Texas AI Act
Texas, USA

Provision details

Document information
Document
HubSpot Privacy Policy
Entity
HubSpot
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-033265
Document ID
CA-D-00208
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
8bdd9c02627e237bfc8804ce37c491bfe0d5ec7f6135c78f3b37490f6c0f7ed9
Analysis generated
July 9, 2026 08:57 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: HubSpot
Document: HubSpot Privacy Policy
Record ID: CA-P-033265
Captured: 2026-07-09 08:57:39 UTC
SHA-256: 8bdd9c02627e237b…
URL: https://conductatlas.com/platform/hubspot/hubspot-privacy-policy/provision/CA-P-033265/personal-data-used-to-develop-ai-features-and-train-models/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does HubSpot's Personal data used to develop AI features and train models clause do?

Personal data generated through ordinary product use may be used to train AI models, meaning user activity contributes to HubSpot's AI development beyond the immediate service interaction.

How does this clause affect you?

Your personal data may be used by HubSpot to train and improve its AI models and similar machine-learning products whenever you use HubSpot's products and services.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 215 platforms. See the full comparison.

Is ConductAtlas affiliated with HubSpot?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by HubSpot.