“When you use our products and services we may process personal data to develop, support, and improve HubSpot AI features and to train our AI models and similar products and services that rely on machine learning.”
This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Personal data generated through ordinary product use may be used to train AI models, meaning user activity contributes to HubSpot's AI development beyond the immediate service interaction.
The updated policy removes email engagement tracking (email opens, clicks, bounces) from HubSpot's data collection practices, meaning this category of behavioral data will no longer be collected through emails sent via HubSpot's platform. The policy now explicitly authorizes individuals to request removal of their personal data from HubSpot's commercial dataset by completing and submitting a form. You can submit a data removal request through the form referenced in the policy to have your information removed from HubSpot's commercial dataset.
View change record →Your personal data may be used by HubSpot to train and improve its AI models and similar machine-learning products whenever you use HubSpot's products and services.
How other platforms handle this
This includes the use of automated, dynamic vetting and scoring analysis tools to identify and take action, as well as human review to supplement our automated abuse prevention.
For example, when you communicate via the messaging platform, Hims & Hers may use AI to (i) help you make changes to your account or (ii) draft responses for customer care or for a qualified licensed healthcare professional to review.
we use personal data to develop, train, build and use statistical models, including artificial intelligence ("AI"), which allows Job Seekers and Employers to quickly and easily find one another and determine if they are a good match.
"When you use our products and services we may process personal data to develop, support, and improve HubSpot AI features and to train our AI models and similar products and services that rely on machine learning.Excerpt from HubSpot's Privacy Policy
How Meta, TikTok, and Supabase restructured governance language across documents, jurisdictions, and consent frameworks through incremental document updates.
How 10 AI platforms describe the use of user data for model training, improvement, and development, based on archived governance provisions.
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Personal data generated through ordinary product use may be used to train AI models, meaning user activity contributes to HubSpot's AI development beyond the immediate service interaction.
Your personal data may be used by HubSpot to train and improve its AI models and similar machine-learning products whenever you use HubSpot's products and services.
ConductAtlas has identified this type of provision across 211 platforms. See the full comparison.
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