This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy removes email engagement tracking (email opens, clicks, bounces) from HubSpot's data collection practices, meaning this category of behavioral data will no longer be collected through emails sent via HubSpot's platform. The policy now explicitly authorizes individuals to request removal of their personal data from HubSpot's commercial dataset by completing and submitting a form. You can submit a data removal request through the form referenced in the policy to have your information removed from HubSpot's commercial dataset.
View change record →How other platforms handle this
We retain personal information about you for the time necessary to fulfill the purpose for which that information was collected, usually for the duration of any contractual relationship and for any period thereafter as legally required or permitted by law.
We may continue to retain some information even after you delete your account if we are required to do so in order to comply with applicable laws.
We store the information we collect for as long as it is necessary for the purpose(s) for which we originally collected it.
"We retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our content, products, or services, such as when you last opened an email from us...Excerpt from HubSpot's Privacy Policy
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The clause states: “We retain information about your marketing preferences for a reasonable period of time from the date you last expressed interest in our content, products, or services, such as when you last opened an email from us...”
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
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