Provision record
HubSpot · HubSpot Privacy Policy · View original document ↗

Cookie and tracking data retained for reasonable period

Low severity Explicitdocumentlanguage Common · 280 of 352 platforms
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Recent governance activity HubSpot recorded 4 documented changes in the last 30 days.
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This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Recent Activity

This document changed recently

Medium Jul 2, 2026

The updated policy now explicitly discloses that HubSpot collects Email Engagement Data (such as open, delivery, bounce, and click statuses) from emails sent through its Subscription Services using embedded tracking technologies. This represents formalization of a data collection practice into explicit policy language. However, the policy simultaneously removed a previously stated sentence directing users to a form for removing their personal data from HubSpot's commercial dataset. The updated terms do not indicate an alternative removal mechanism.

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Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 1675 other provisions on other platforms.

How other platforms handle this

Salesforce Medium

We may retain your Personal Data for a period of time consistent with the original purpose of collection...or as long as required to fulfill our legal and/or regulatory obligations.

Whatnot Medium

We keep your personal information where we have an ongoing legitimate business need to do so (for example, to provide you with our Services or to comply with applicable legal, tax or accounting requirements).

Mistral AI Medium

Mistral AI shall retain the Customer Exportable Data and Assets for a period of thirty (30) days from the earlier between (a) the expiration of the Transitional Period or (b) Customer's notification under Section 2.2.2 (b) of these Additional Terms.

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▸ View Original Clause Language DOCUMENT RECORD
"
We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.

Excerpt from HubSpot's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN

Provision details

Document information
Document
HubSpot Privacy Policy
Entity
HubSpot
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-033323
Document ID
CA-D-00208
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
8bdd9c02627e237bfc8804ce37c491bfe0d5ec7f6135c78f3b37490f6c0f7ed9
Analysis generated
July 9, 2026 08:57 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: HubSpot
Document: HubSpot Privacy Policy
Record ID: CA-P-033323
Captured: 2026-07-09 08:57:39 UTC
SHA-256: 8bdd9c02627e237b…
URL: https://conductatlas.com/platform/hubspot/hubspot-privacy-policy/provision/CA-P-033323/cookie-and-tracking-data-retained-for-reasonable-period/
Accessed: July 25, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

Other risks in this policy

Governance intelligence across arbitration, AI governance, data rights, indemnification, and retention

Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.

Frequently Asked Questions

What does HubSpot's Cookie and tracking data retained for reasonable period clause do?

The clause states: “We retain information derived from cookies and other tracking technologies for a reasonable period of time from the date such information was created.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with HubSpot?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by HubSpot.