Provision record
HubSpot · HubSpot Privacy Policy · View original document ↗

HubSpot Tracking Code data used to improve products

Medium severity Explicitdocumentlanguage Common · 284 of 352 platforms
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Recent governance activity HubSpot recorded 4 documented changes in the last 30 days.
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Recent Activity

This document changed recently

Medium Jul 2, 2026

The updated policy now explicitly discloses that HubSpot collects Email Engagement Data (such as open, delivery, bounce, and click statuses) from emails sent through its Subscription Services using embedded tracking technologies. This represents formalization of a data collection practice into explicit policy language. However, the policy simultaneously removed a previously stated sentence directing users to a form for removing their personal data from HubSpot's commercial dataset. The updated terms do not indicate an alternative removal mechanism.

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Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3393 other provisions on other platforms.

How other platforms handle this

Google Cloud Medium

We evaluate Service Data to help us improve the performance and functionality of Cloud Services.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

Notion Medium

Developing new products and services and improving the Services

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▸ View Original Clause Language DOCUMENT RECORD
"
HubSpot uses information collected by the HubSpot Tracking Code, such as IP addresses and other online identifiers, to improve our products and services, including our commercial dataset.

Excerpt from HubSpot's Privacy Policy

Applicable regulations

EU AI Act
European Union
CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
HubSpot Privacy Policy
Entity
HubSpot
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-033253
Document ID
CA-D-00208
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
8bdd9c02627e237bfc8804ce37c491bfe0d5ec7f6135c78f3b37490f6c0f7ed9
Analysis generated
July 9, 2026 08:57 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: HubSpot
Document: HubSpot Privacy Policy
Record ID: CA-P-033253
Captured: 2026-07-09 08:57:39 UTC
SHA-256: 8bdd9c02627e237b…
URL: https://conductatlas.com/platform/hubspot/hubspot-privacy-policy/provision/CA-P-033253/hubspot-tracking-code-data-used-to-improve-products/
Accessed: July 25, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does HubSpot's HubSpot Tracking Code data used to improve products clause do?

The clause states: “HubSpot uses information collected by the HubSpot Tracking Code, such as IP addresses and other online identifiers, to improve our products and services, including our commercial dataset.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 284 platforms. See the full comparison.

Is ConductAtlas affiliated with HubSpot?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by HubSpot.