This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated policy removes email engagement tracking (email opens, clicks, bounces) from HubSpot's data collection practices, meaning this category of behavioral data will no longer be collected through emails sent via HubSpot's platform. The policy now explicitly authorizes individuals to request removal of their personal data from HubSpot's commercial dataset by completing and submitting a form. You can submit a data removal request through the form referenced in the policy to have your information removed from HubSpot's commercial dataset.
View change record →How other platforms handle this
We may also retain certain information about you for legitimate business purposes and/or if we believe doing so is in accordance with, or as required by, any applicable law.
We may retain some of your Data even after you cease to use our Services, for instance if the Data is necessary to meet our legal obligations, such as tax and accounting requirements.
Where specific retention periods are required by law, we comply with those timeframes; otherwise, we apply the criteria above to determine how long to retain the information.
"We retain Personal Data that you provide to us where we have an ongoing legitimate business need to do so... When we have no ongoing legitimate business need to process your Personal Data, we securely delete the information or anonymize it...Excerpt from HubSpot's Privacy Policy
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The clause states: “We retain Personal Data that you provide to us where we have an ongoing legitimate business need to do so... When we have no ongoing legitimate business need to process your Personal Data, we securely delete the information or anonymize it...”
ConductAtlas has identified this type of provision across 268 platforms. See the full comparison.
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