Provision record
HubSpot · HubSpot Privacy Policy · View original document ↗

Retention until no ongoing legitimate business need

Medium severity Explicit document language Common · 275 of 352 platforms
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This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Recent Activity

This document changed recently

Medium Jul 2, 2026

The updated policy now explicitly discloses that HubSpot collects Email Engagement Data (such as open, delivery, bounce, and click statuses) from emails sent through its Subscription Services using embedded tracking technologies. This represents formalization of a data collection practice into explicit policy language. However, the policy simultaneously removed a previously stated sentence directing users to a form for removing their personal data from HubSpot's commercial dataset. The updated terms do not indicate an alternative removal mechanism.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 1629 other provisions on other platforms.

How other platforms handle this

Grindr Medium

In limited circumstances, we may retain certain information for purposes including safety, security, fraud prevention, and compliance with our legal obligations.

Palantir Medium

We collect and keep personal data only as needed or allowed for the purposes set out in this Statement, based on the reason we collected the personal data in the first instance and what is permitted under the laws that apply to the processing.

Affirm Medium

Affirm will retain your information in accordance with our Privacy Policy and any applicable state or federal law, rule or regulation.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We retain Personal Data that you provide to us where we have an ongoing legitimate business need to do so... When we have no ongoing legitimate business need to process your Personal Data, we securely delete the information or anonymize it...

Excerpt from HubSpot's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN

Provision details

Document information
Document
HubSpot Privacy Policy
Entity
HubSpot
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-033319
Document ID
CA-D-00208
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
8bdd9c02627e237bfc8804ce37c491bfe0d5ec7f6135c78f3b37490f6c0f7ed9
Analysis generated
July 9, 2026 08:57 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: HubSpot
Document: HubSpot Privacy Policy
Record ID: CA-P-033319
Captured: 2026-07-09 08:57:39 UTC
SHA-256: 8bdd9c02627e237b…
URL: https://conductatlas.com/platform/hubspot/hubspot-privacy-policy/provision/CA-P-033319/retention-until-no-ongoing-legitimate-business-need/
Accessed: Aug. 26, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does HubSpot's Retention until no ongoing legitimate business need clause do?

The clause states: “We retain Personal Data that you provide to us where we have an ongoing legitimate business need to do so... When we have no ongoing legitimate business need to process your Personal Data, we securely delete the information or anonymize it...”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 275 platforms. See the full comparison.

Is ConductAtlas affiliated with HubSpot?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by HubSpot.