Google's advertising platform serving search, display, video, and shopping ads.

8 Documents
83 All provisions 25 High severity 40 Medium severity 18 Low severity
0 Changes · 12 mo
- Last change

High, provisions that significantly limit your legal rights, authorize broad data collection, or create material financial exposure. Medium, provisions worth knowing about but with partial protections or limited scope. Low, standard terms with minimal consumer impact.

Objective measurements
Counted directly from the archive for Google Ads — documents, captured versions, and detected changes.
8
Documents tracked
18
Versions captured
0
Changes · 12 mo
0
Changes · all-time
ConductAtlas User-Protection Index
Insufficient coverage
Insufficient coverage to score
Only 2 of 6 governance dimensions are confidently known for Google Ads — too few for a headline score. What we do have is shown below.
How is this scored? →

Higher = more protective of you, the user/customer — a deliberately user-protective lens, not a universal “good vs bad” score. Computed algorithmically from Google Ads’s cited governance stances; no dimension we haven’t confidently read is ever counted against the score. Free, reproducible, and never purchasable.

Consumer tier · insufficient coverage (scored on 2 of 6)
Arbitration & class action weight 22% not stated
AI training on your data weight 18% not stated
Data retention & deletion weight 15% not stated
Content ownership & licence weight 15% not stated
Liability & warranties weight 10% 0.0
Business tier · 64.8/100 · provisional · scored on 3 of 6
Arbitration & class action weight 22% not stated
Data sharing & sale weight 20% 80.0
AI training on your data weight 18% not stated
Data retention & deletion weight 15% 87.8
Content ownership & licence weight 15% not stated
Governance Coverage
Acceptable Use
59 provisions · 26 high · 26 med
Restricted Content
53 provisions · 37 high · 14 med
Contract Terms
31 provisions · 12 high · 16 med
Disclosure Requirements
25 provisions · 12 high · 12 med
Enforcement Actions
17 provisions · 16 high · 1 med
Liability Limitation
16 provisions · 7 high · 8 med
Data Sharing
15 provisions · 10 high · 5 med
Platform Discretion
14 provisions · 5 high · 9 med
Data Usage
14 provisions · 13 high · 1 med
Legal Jurisdiction
11 provisions · 6 high · 5 med
Quick Facts
Arbitration: Not stated
AI Training: Not stated
Data Retention: Deleted; 180-day window
Class Action: Not stated
Key Governance Provisions
High App Use Requires Age 18 Plus

The age requirement operates as a hard eligibility gate, barring anyone under 18 from using the Google Pay app regardless of other circumstances.

High Minimum Age Requirement of 16

The minimum age requirement establishes a hard eligibility threshold that bars anyone under 16 from using Google Pay.

High Ad Network Abuse Prohibited

The prohibition extends to attempts — meaning an advertiser does not need to succeed in circumventing review to be in violation.

High Strike System For Repeat Offenders

The strike system is actively expanding, meaning advertisers who have previously committed violations face an increasingly structured escalating consequences framework.

High Google not obligated to protect data stored outside its systems

The clause removes Google Ads' data protection obligations for any Customer Personal Data the Customer moves outside Google's and its Subprocessors' controlled environments, placing full responsibili…

Document Coverage
Advertisingpolicy Dataprocessingterms Termsofservice
Last change detected: - Changes (12 months): 0 Documents monitored: 8 Provisions tracked: 83
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Documents

Google AdSense Terms of Service

Low

This is the Google AdSense Terms and Conditions page, which governs publisher participation in Google's AdSense advertising program. The document as provided contains only a country-selection interface; the substantive terms …

Last updated May 20, 2026 · Terms of service
1 provision 1 version captured Version history →

Google AdSense Program Policies

Medium

This document sets the rules publishers must follow to run Google ads on their sites or apps. The most consequential rules prohibit artificially generating clicks or impressions, making ads look …

Last updated May 20, 2026 · Advertising policy
8 provisions 2 versions captured Version history →

Google Ads Data Processing Terms

Medium

These Terms govern how Google Ads handles the personal data Customers provide, requiring Google Ads to use that data only as instructed, delete it within 180 days, and never sell …

Last updated May 20, 2026 · Data processing terms
10 provisions 1 version captured Version history →

Google Ads Terms of Service

Medium

This document sets the rules for using Google Pay. You must be at least 16 (or 18 for the Google Pay app), and your payment instruments can be automatically removed …

Last updated May 20, 2026 · Terms of service
8 provisions 1 version captured Version history →

Google Ads Editorial and Technical Requirements

Low

This document sets the rules advertisers must follow for how their ads look, read, and identify what they are promoting on Google Ads. Ads must clearly name what is being …

Last updated May 20, 2026 · Advertising policy
8 provisions 5 versions captured Version history →

Google Ads Prohibited Content Policy

Medium

Google Ads prohibits a defined set of advertising content—including child exploitation material, graphic sexual content, hate speech, and content that threatens or exploits people—and enforces these rules by removing content …

Last updated May 20, 2026 · Advertising policy
8 provisions 4 versions captured Version history →

Google Ads Restricted Content Policy

Medium

This policy sets the rules for what Google Ads advertisers can and cannot advertise, and how they must behave. Advertisers must follow not only Google's own rules but also the …

Last updated May 20, 2026 · Advertising policy
6 provisions 1 version captured Version history →

Google Ads Advertising Policies Overview

Medium

This document sets the rules advertisers must follow to run ads on Google Ads. It prohibits deceptive practices, counterfeit goods promotion, and unclear billing terms, and it holds advertisers responsible …

Last updated May 20, 2026 · Advertising policy
10 provisions 3 versions captured Version history →
📈 Policy Drift Analysis View all changes →

High Severity Provisions (25)

View all high severity provisions → Compare Google Ads with other platforms →

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Frequently Asked Questions

What Google Ads documents does ConductAtlas track?

ConductAtlas tracks 8 Google Ads documents including terms of service, privacy policy, and other governance documents. Every document is captured daily with cryptographic verification.

How many policy changes has Google Ads made in the past year?

Google Ads has made 0 policy changes in the past 12 months across the documents ConductAtlas tracks.

How many provisions has ConductAtlas classified for Google Ads?

ConductAtlas has classified 83 provisions across Google Ads's tracked documents. 25 are rated high severity, 40 medium, and 18 low.

Can I get alerts when Google Ads changes their policies?

Yes. Monitor subscribers ($4.99/month) can add Google Ads to their watchlist and receive same-day email alerts whenever any tracked document changes.