The policy requires advertisers using personalized advertising features including remarketing and custom audiences to comply with a separate, linked set of data collection and use policies governing how user information may be collected, handled, and applied in targeting.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that the data governance obligations for personalized advertising are contained in a separate policy document not reproduced here, requiring advertisers using these targeting features to review and comply with additional requirements beyond this overview document.
The agreement establishes that user information including full name, email address, mailing address, phone number, financial status, political affiliation, sexual orientation, race or ethnicity, and religion are categories identified as requiring careful handling, and that personalized advertising targeting based on such data is subject to separate policy requirements.
Cross-platform context
See how other platforms handle Data Collection and Use Policy for Personalized Advertising and similar clauses.
Compare across platforms →"Google wants users to trust that information about them will be respected and handled with appropriate care. As such, the advertising partners shouldn't misuse this information, nor collect it for unclear purposes or without appropriate disclosures or security measures. Note : Additional policies apply when using personalized advertising, which includes remarketing and custom audiences. If you use personalized advertising targeting features, be sure to review the personalized ads data collection and use policies.Excerpt from Google Ads's Advertising Policies Overview
1) REGULATORY LANDSCAPE: This provision directly engages GDPR Articles 6 and 9 regarding lawful bases for processing personal data and conditions for processing special category data (health, political opinions, religious beliefs, sexual orientation, racial or …
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This provision establishes that the data governance obligations for personalized advertising are contained in a separate policy document not reproduced here, requiring advertisers using these targeting features to review and comply with additional requirements beyond this overview document.
The agreement establishes that user information including full name, email address, mailing address, phone number, financial status, political affiliation, sexual orientation, race or ethnicity, and religion are categories identified as requiring careful handling, and that personalized advertising targeting based on such data is subject to separate policy requirements.
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