The terms assign to publishers the responsibility for ensuring that all ad networks and affiliates driving traffic to pages containing AdSense code comply with AdSense prohibited traffic methods, regardless of whether the publisher directly controls those third parties.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that enforcement actions including account disabling may result from traffic quality violations caused by third-party ad networks or affiliates, even where the publisher did not directly initiate or authorize the prohibited conduct.
This clause establishes that publishers are accountable under AdSense policy for the traffic practices of ad networks and affiliates they engage, meaning account enforcement may be triggered by third-party conduct that the publisher did not directly perform.
Cross-platform context
See how other platforms handle Third-Party Traffic Compliance Responsibility and similar clauses.
Compare across platforms →"It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.Excerpt from Google Ads's Google AdSense Program Policies
1) REGULATORY LANDSCAPE: This provision does not directly implicate a specific regulatory framework, but the downstream effect of third-party traffic violations, including deceptive or unsolicited email traffic, may engage FTC regulations concerning unfair or deceptive …
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This provision establishes that enforcement actions including account disabling may result from traffic quality violations caused by third-party ad networks or affiliates, even where the publisher did not directly initiate or authorize the prohibited conduct.
This clause establishes that publishers are accountable under AdSense policy for the traffic practices of ad networks and affiliates they engage, meaning account enforcement may be triggered by third-party conduct that the publisher did not directly perform.
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