Google Ads Advertising Policies Overview

This document is the Google Ads Advertising Policies overview, governing all advertisers and promotions served across the Google Network and Display & Video 360, with the English-language version designated as the authoritative enforcement text. The terms establish four policy categories (prohibited content, prohibited practices, restricted content and features, and editorial and technical requirements) and authorize Google to disapprove ads, limit impressions, restrict account access, or suspend accounts for violations, including through automated AI-based review supplemented by human evaluation. The policy framework reserves broad discretionary authority for Google to act on content it determines poses unreasonable risk to user safety or experience, even where advertisers are otherwise compliant with stated policies, which is an operationally significant carve-out that goes beyond enumerated rule violations. The document engages multiple regulatory frameworks including local and national advertising laws, financial services regulations, gambling licensing requirements, pharmaceutical advertising standards, political campaign finance and election laws, copyright law, and regulations concerning advertising to minors (including COPPA in the US and equivalent frameworks in other jurisdictions). Compliance exposure varies materially by advertiser category, targeted geography, and ad product type, with healthcare, financial services, cryptocurrency, gambling, political, and alcohol advertisers subject to additional certification and jurisdiction-specific disclosure obligations.