Google Ads Advertising Policies Overview

This document sets the rules advertisers must follow to run ads on Google Ads. It prohibits deceptive practices, counterfeit goods promotion, and unclear billing terms, and it holds advertisers responsible for following all local laws wherever their ads appear. Google Ads can disapprove, restrict, or suspend accounts for violations, including for a single serious violation.

This document establishes the conduct standards Google Ads imposes on advertisers, covering prohibited content and practices, enforcement mechanisms, and advertiser obligations. It prohibits counterfeit goods, ad arbitrage destinations, circumvention of ad review processes, and the omission or obscuring of billing details. It places full legal compliance responsibility on advertisers for every jurisdiction in which their ads appear, including multi-jurisdictional disclosure requirements for financial products and services. Enforcement is conducted through a combination of Google AI and human review, with available actions including ad disapproval, restriction, blocking, and account suspension — with a strike system for repeat offenders — and the enumerated enforcement actions are explicitly non-exhaustive.

Users benefit from protections built into these advertiser rules: billing details must be clearly disclosed, ads personalization is disabled in contexts involving children and teens, and advertisers are prohibited from promoting counterfeit goods or deceptive content. These requirements apply to every advertiser using the platform, meaning users across all locations are covered by the same baseline conduct standards.