“Google will delete such Customer Personal Data from its systems as soon as reasonably practicable and within a maximum period of 180 days, unless applicable laws require storage.”
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The clause sets a firm maximum retention period for Customer Personal Data while preserving a legal-obligation exception, giving customers a concrete deadline for data deletion.
Interpretive note: The clause carries two related but independent timing obligations: a best-efforts promptness standard and an absolute 180-day cap. The canonical claim states both as they are inseparable aspects of the single deletion obligation.
Customer Personal Data will be deleted within 180 days, subject only to a legal storage requirement exception.
How other platforms handle this
ALPR Information is stored for approximately 30 days before it is permanently deleted unless the information is retained for investigative or legal purposes.
We may continue to retain some information even after you delete your account if we are required to do so in order to comply with applicable laws.
After you submit a request to delete your account, we initiate a deletion process to safely and completely remove your data from our servers or retain it only in anonymized form.
"Google will delete such Customer Personal Data from its systems as soon as reasonably practicable and within a maximum period of 180 days, unless applicable laws require storage.Excerpt from Google Ads's Data Processing Terms
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The clause sets a firm maximum retention period for Customer Personal Data while preserving a legal-obligation exception, giving customers a concrete deadline for data deletion.
Customer Personal Data will be deleted within 180 days, subject only to a legal storage requirement exception.
ConductAtlas has identified this type of provision across 267 platforms. See the full comparison.
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