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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
This is the Google AdSense Terms of Service, the publisher agreement that governs participation in Google's advertising network, including how ads are served on publisher properties, how earnings are calculated and paid, and what conduct is prohibited. The terms authorize Google to withhold or forfeit publisher earnings that Google determines to be associated with invalid traffic or policy violations, with the agreement stating that Google's findings on invalid activity are conclusive. Publishers must also agree to Google's use of cookies and data collection on their properties for ad targeting purposes, and the terms require publishers to obtain end-user consent for such tracking where applicable law mandates it.
This document is the Google AdSense Online Terms of Service, governing the contractual relationship between publishers (website and app owners) and Google for participation in the AdSense advertising network, with the contracting Google entity varying by the publisher's billing country (Google LLC for US publishers, Google Ireland Limited for most European and other regions, Google Asia Pacific Pte. Ltd. for Asia-Pacific publishers). The agreement states that publishers grant Google a non-exclusive, worldwide license to crawl, index, and display publisher content and properties, and the terms authorize Google to serve ads, collect performance data, and withhold or adjust payments where Google determines that invalid activity has occurred on publisher ad inventory. The terms assert broad discretion for Google to terminate accounts, withhold earned revenue, and disable ad serving without prior notice in cases of policy violations, which creates materially asymmetric enforcement posture; the agreement also asserts that Google's determination of invalid click or impression activity is final, a position that may face challenge under applicable law in jurisdictions with implied good faith obligations in commercial contracts. The terms engage GDPR and the EU ePrivacy Directive for European publishers, CCPA for California-resident publishers, and general FTC consumer protection and advertising standards frameworks; the contracting entity structure (Google LLC, Google Ireland Limited, Google Asia Pacific) means that the applicable governing law and dispute resolution forum varies significantly by publisher location, creating jurisdiction-dependent compliance obligations around data processing, payment disputes, and contractual enforcement.
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