The policy states that in limited circumstances, local law violations deemed egregious by Google may result in permanent suspension of an advertiser's account, cessation of all ads, suspension of related accounts, and automatic suspension of any new accounts created after the fact.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision reserves Google's authority to permanently terminate advertiser access to both Google Ads and Display & Video 360, and to extend that suspension to related accounts and newly created accounts, based on a determination of egregious local law violations. The term 'egregious' is not defined in the document, which means the threshold for triggering permanent suspension is subject to Google's unilateral assessment.
Interpretive note: The term 'egregious' is not defined in the document, creating interpretive uncertainty about the threshold required to trigger permanent suspension.
This provision establishes that advertisers whose conduct is determined by Google to constitute an egregious local law violation may lose access to Google Ads and Display & Video 360 permanently, including through suspension of accounts not directly involved in the violation. The agreement permits automatic suspension of new accounts created after a suspension event.
Cross-platform context
See how other platforms handle Egregious Local Law Violation and Permanent Account Suspension and similar clauses.
Compare across platforms →"In some limited circumstances, violations of local law may be considered egregious and result in account suspension . If this happens, all ads in the suspended account will stop running, and you may not be able to advertise using Google Ads or Display & Video 360 again. Any related accounts may also be permanently suspended and your new accounts may be automatically suspended at setup.Excerpt from Google Ads's Restricted Content Policy
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This provision reserves Google's authority to permanently terminate advertiser access to both Google Ads and Display & Video 360, and to extend that suspension to related accounts and newly created accounts, based on a determination of egregious local law violations. The term 'egregious' is not defined in the document, which means the threshold for triggering permanent suspension is subject to …
This provision establishes that advertisers whose conduct is determined by Google to constitute an egregious local law violation may lose access to Google Ads and Display & Video 360 permanently, including through suspension of accounts not directly involved in the violation. The agreement permits automatic suspension of new accounts created after a suspension event.
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