Google Ads Prohibited Content Policy

Google Ads prohibits a defined set of advertising content—including child exploitation material, graphic sexual content, hate speech, and content that threatens or exploits people—and enforces these rules by removing content and suspending accounts, in serious cases without any prior warning and permanently. Once suspended for the most serious violations, advertisers cannot advertise with Google Ads again. Account reinstatement in any case is only available in compelling circumstances.

This document establishes Google Ads' prohibited content policy, defining categories of advertising content that are categorically banned from the platform and specifying the enforcement actions that follow violations. Absolute prohibitions cover child sexual abuse material in all formats, sexually explicit content intended to arouse, hate speech and discriminatory content targeting protected characteristics, content threatening or advocating harm to oneself or others, exploitative content, deceptive family-oriented content containing adult themes, and ads facilitating access to hacked political material. Enforcement is immediate and warning-free for child exploitation and sexually explicit violations, with permanent advertising bans imposed in those cases; account reinstatement across the policy generally is available only in compelling circumstances with good reason. The document also reserves platform discretion to take unspecified actions during designated Sensitive Events.

As an individual user of Google Ads, you are prohibited from running ads that fall into any of the banned categories—including all formats of child sexual abuse material, sexually explicit content, hate speech targeting protected characteristics, content threatening harm, exploitative content, deceptive family-oriented content with adult themes, and ads tied to hacked political material. If Google Ads finds that your account violates the child exploitation or sexually explicit content policies, your account will be suspended immediately and without prior warning, and you will be permanently barred from advertising on the platform. For any suspension, reinstatement is only available in compelling circumstances with good reason, so the practical effect of most serious violations is a permanent loss of access.