Google Ads Restricted Content Policy

This document governs the legal requirements that advertisers must satisfy when placing ads through Google Ads, establishing that ads must comply with applicable laws and regulations in any jurisdiction where the ads are shown, in addition to Google's own advertising policies. The terms authorize Google to disapprove ads, suspend accounts, or restrict serving of ads that fail to meet legal requirements, and the policy states that advertisers bear sole responsibility for understanding and complying with all laws applicable to their ads and the products or services they promote. The policy addresses categories with heightened legal obligations including pharmaceutical and healthcare products, alcohol, financial services, gambling, and political advertising, each of which carries jurisdiction-specific restrictions that may require advertiser certification, licensing, or prior approval from Google. The document engages regulatory frameworks across multiple jurisdictions including FDA and FTC regulations in the United States, EU consumer protection and pharmaceutical directives, and country-specific gambling and financial services licensing regimes, with applicability depending heavily on the geographic targeting of the ads served. Advertisers operating across multiple jurisdictions face compounded compliance obligations because the policy places the burden of legal compliance on the advertiser rather than Google, and because the document does not enumerate every applicable law, requiring advertisers to independently assess their regulatory obligations in each market.