Google Ads Restricted Content Policy

This policy sets the rules for what Google Ads advertisers can and cannot advertise, and how they must behave. Advertisers must follow not only Google's own rules but also the local laws of every place their ads reach, and must comply with sanctions regulations including OFAC rules. Breaking these rules can result in suspension of the advertiser's account, and potentially related or new accounts as well.

This policy establishes content and conduct obligations for advertisers using Google Ads, covering restrictions on audiovisual commercial communications, geographic targeting, sanctions compliance, and enforcement consequences. It imposes affirmative disclosure requirements on audiovisual ads, categorical prohibitions on specific product categories and content types, and a dual compliance obligation requiring advertisers to follow both Google Ads policies and the local laws of every targeted geography. Sanctions and export regulations, including those administered by OFAC, are incorporated as independent advertiser obligations, and advertisers must agree not to cause Google to violate those regulations. Enforcement mechanisms include account suspension, which may extend to related accounts and newly created accounts.

As an individual user, this document shapes what advertising content you will and will not encounter on Google Ads. Audiovisual ads must be clearly identifiable as ads — hidden or disguised commercial messaging is prohibited. Ads that could cause physical, mental, or moral harm to minors, undermine human dignity, or encourage behaviour prejudicial to health or safety are banned. Ads that directly pressure minors into purchases by exploiting their inexperience or credulity are also prohibited. All audiovisual advertising for cigarettes, tobacco products, electronic cigarettes, and refill containers is banned outright.