Google Ads Editorial and Technical Requirements

This document sets the rules advertisers must follow for how their ads look, read, and identify what they are promoting on Google Ads. Ads must clearly name what is being advertised, use proper spelling and grammar, and stay within their designated display area. If your account is at risk of suspension for certain violations, Google Ads must warn you at least 7 days in advance.

This document establishes the editorial and technical requirements governing ads and assets served through Google Ads. It sets out affirmative obligations for advertisers including clear identification of the promoted product, service, or entity; restriction of business names to the advertiser's domain, recognized name, or promoted app; and adherence to spelling, grammar, clarity, and comprehensibility standards. It prohibits a range of presentation and formatting violations—including ads that expand beyond their display frame, images that are blurry or contain illegible text, asset text that repeats words or phrases across the same ad group, campaign, or account, and phone numbers placed in ad text fields. Google Ads enforces these requirements using the English version of its policies as the controlling language, and guarantees advertisers a minimum 7-day warning before account suspension for the violations identified as subject to prior notice.

For individual users of Google Ads as an advertising platform, this document means your ads and assets must clearly identify what you are promoting, use accepted spelling and grammar, avoid repetitive text across your account, and keep images clear and legible. Phone numbers cannot be placed in ad text fields. If your account faces suspension for a covered policy violation, you will receive a warning at least 7 days before that suspension takes effect, giving you a defined window to address the issue before enforcement.