Google's advertising platform serving search, display, video, and shopping ads.
High, provisions that significantly limit your legal rights, authorize broad data collection, or create material financial exposure. Medium, provisions worth knowing about but with partial protections or limited scope. Low, standard terms with minimal consumer impact.
Higher = more protective of you, the user/customer — a deliberately user-protective lens, not a universal “good vs bad” score. Computed algorithmically from Google Ads’s cited governance stances; no dimension we haven’t confidently read is ever counted against the score. Free, reproducible, and never purchasable.
The age requirement operates as a hard eligibility gate, barring anyone under 18 from using the Google Pay app regardless of other circumstances.
The minimum age requirement establishes a hard eligibility threshold that bars anyone under 16 from using Google Pay.
The prohibition extends to attempts — meaning an advertiser does not need to succeed in circumventing review to be in violation.
The strike system is actively expanding, meaning advertisers who have previously committed violations face an increasingly structured escalating consequences framework.
The clause removes Google Ads' data protection obligations for any Customer Personal Data the Customer moves outside Google's and its Subprocessors' controlled environments, placing full responsibili…
This is the Google AdSense Terms and Conditions page, which governs publisher participation in Google's AdSense advertising program. The document as provided contains only a country-selection interface; the substantive terms …
This document sets the rules publishers must follow to run Google ads on their sites or apps. The most consequential rules prohibit artificially generating clicks or impressions, making ads look …
These Terms govern how Google Ads handles the personal data Customers provide, requiring Google Ads to use that data only as instructed, delete it within 180 days, and never sell …
This document sets the rules for using Google Pay. You must be at least 16 (or 18 for the Google Pay app), and your payment instruments can be automatically removed …
This document sets the rules advertisers must follow for how their ads look, read, and identify what they are promoting on Google Ads. Ads must clearly name what is being …
Google Ads prohibits a defined set of advertising content—including child exploitation material, graphic sexual content, hate speech, and content that threatens or exploits people—and enforces these rules by removing content …
This policy sets the rules for what Google Ads advertisers can and cannot advertise, and how they must behave. Advertisers must follow not only Google's own rules but also the …
This document sets the rules advertisers must follow to run ads on Google Ads. It prohibits deceptive practices, counterfeit goods promotion, and unclear billing terms, and it holds advertisers responsible …
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ConductAtlas tracks 8 Google Ads documents including terms of service, privacy policy, and other governance documents. Every document is captured daily with cryptographic verification.
Google Ads has made 0 policy changes in the past 12 months across the documents ConductAtlas tracks.
ConductAtlas has classified 83 provisions across Google Ads's tracked documents. 25 are rated high severity, 40 medium, and 18 low.
Yes. Monitor subscribers ($4.99/month) can add Google Ads to their watchlist and receive same-day email alerts whenever any tracked document changes.